Merritt Group Blog

How to Message Around Top IoT Trends

Gartner forecasts that 8.4 billion connected things will be in use worldwide this year, and that number is expected to reach 20.4 billion by 2020. Recognize this statistic? It might just be one of the most overused data points in the technology media landscape. The reason for the use? There’s a vast amount of uncertainty around internet of things (IoT) technology, and all anyone can confidently articulate is that they know for certain “things” will connect in the future.

Topics: IoT

IoT Media Coverage is Growing Up

Does anyone else feel like the internet of things is starting to become one of those phrases that loses meaning when you say it too many times in a row? For a stretch of time, IoT was the buzzword, but as the space becomes more and more crowded, the conversation is evolving. We wanted to know more about how it was changing, so we dug into the past month’s media coverage to see what’s hot and what is starting to fizzle out in the world of IoT. Specifically, we used one our tools, Buzzsumo, to look at what’s trending and being shared on social media.

Topics: IoT

Healthcare Marketing Audit: The Most Popular Healthcare Content of 2016

Driving potential customers to meaningful, compelling content is fundamental to marketing and sales success. Customers need to know, trust and understand your business value early on in their buyer journey, and content -- through articles, blog posts, white papers, infographics, videos and more -- provides a method for helping to shape that decision-making experience.

Topics: IoT Healthcare thought leadership

Healthcare Marketing Audit: Who’s Investing in Google AdWords

According to Forrester, “today’s (B2B) buyers control their journey through the buying cycle much more than today’s vendors control the selling cycle,” and recent studies show that 74 percent of business buyers conduct more than half of their research online before making an offline purchase. Additional research shows that 94 percent of business buyers do some form of online research, with 77 percent of those buyers using Google search. In this digital age, companies must capture mindshare online to even be considered as part of the buying process.

Topics: IoT Healthcare thought leadership

Healthcare Marketing Audit: The Integrated Marketing Imperative

The most effective marketing campaigns aren’t just about PR or advertising anymore — they utilize integrated content engagement strategies to reach and influence buyers across paid, earned, shared and owned channels.

Topics: IoT Healthcare thought leadership

Healthcare Media Audit: Data Security Still a Major Concern

Protecting patient privacy has always been the primary concern for providers and physicians, from HIPAA to Electronic Health Records. Now, with more patient data being stored digitally and new technologies like IoT and telemedicine connected to IT networks, protecting that data has become even more critical. Due to the amount of personal information they record, health records are among the most valuable to hackers, which makes healthcare organizations among the biggest targets for a breach.

Topics: IoT Healthcare thought leadership

Healthcare Media Audit: Are We Finally In “The Year of Telemedicine”?

Discussions about the benefits of telemedicine grow each year. The advisory firm Towers Watson estimates that telemedicine has the potential to deliver more than $6 billion a year in healthcare savings to U.S. companies, and hospitals, physicians, employers and patients are all realizing the increased efficiencies and improved patient satisfaction that follows implementing telehealth solutions. According to HIMSS, adoption of telemedicine technology reached more than 60 percent in 2016 with expectations for continued growth.

Topics: IoT Healthcare thought leadership

Healthcare Media Audit: IoT is Booming … with a Few Caveats

The internet of things has a multitude of applications in healthcare, ranging from the personalized data collection from smart sensors and wearables to enterprise solutions like connected peripherals and medical device integration. Its potential to improve organizations’ workflow productivity, reduce costs and increase collaboration, as well as improve patient monitoring and maintenance. Adoption seems all but inevitable for many: a recent study reported that 87 percent of healthcare facilities plan to have IoT technology in place by 2019. 

Topics: IoT Healthcare thought leadership

How Search Data Can Rock Your IoT Marketing World

Take a look at the Google Trend data below and you will see there’s been a meteoric rise in public searches around “IoT” and “Internet of Things” since mid-2013. Given this, I thought I’d take a deeper look into the who, what and where of the opportunity. And, perhaps more importantly, how marketers like you in the IoT space can use data to funnel more (and stickier) website clicks and qualified leads in the door.

Topics: IoT

Understanding the IoT Media Superstorm

Over the years, we’ve done a lot of trends tracking for clients - from the evolution of cloud computing to the rise of big data and analytics. Based on our media research, the Internet of Things (IoT) is by far the fastest growing media trend we’ve seen in recent years.

Topics: IoT