Merritt Group Blog

Segment, Grade and Score Your Leads to Increase Deal Sizes

Two major KPIs that we use for our clients to measure marketing effectiveness is decreasing Cost Per Acquisition (CPAs) and increasing deal size. There are a variety of ways you can impact both KPIs, but one of the most strategic is the combination of lead grading and scoring, and segmentation as a precursor to both.

Topics: Security Healthcare government emerging technologies performance marketing 2019

3 Keys to Effective Lead Management

In sales and marketing, your database of customers and prospects is sacred. In B2B software, hardware and services sales – in which prospects can be highly specialized in their needs, and therefore require narrow targeting –  that database and the care with which contacts are treated are supreme.

Topics: Security Healthcare government emerging technologies performance marketing 2019

3 Ways Data Enrichment Can Increase Your Conversion Rates


As they say, knowledge is power. And in our world of marketing and sales, more knowledge about your prospects means better targeting and segmentation, more effective nurturing and smarter sales prospecting.

Topics: Security Healthcare government emerging technologies performance marketing 2019

3 Key Takeaways From CXO Tech Forum: Uncle Sam Meets Silicon Valley

"Government agencies who ask entrepreneurs to have a seat at the table will be on the cutting edge of innovation with startups," said Douglas Maughan, Director of Cyber Security Division at the Homeland Security Advanced Research Projects Agency and panelist at the GovernmentCIO Media & Research's CXO Tech Forum: Uncle Sam Meets Silicon Valley. Members of the Merritt Group Samsung Federal team attended the event consisting of three panels featuring speakers from the Army Research Laboratory, In-Q-Tel, Homeland Security Advanced Research Projects Agency, Department of Health and Human Services (HHS), 18F and Department of Veterans Affairs (VA).

Topics: government start-up emerging technologies 2019

Q&A With a Merritt Group-er: Get to Know Emily Goodwin

Get to know the latest addition to the Merritt Group team! Emily Goodwin is the Government Practice Group's newest account manager.

Topics: Corporate Culture government staff profile 2019

Top Predictions on Media and Technology That Will Shape Emerging Tech in 2019

Merritt Group’s Business Technology Group is laser-focused on emerging technologies like Artificial Intelligence (AI), quantum computing, 3D printing and more, including what the rise of this technology means for the way businesses operate, in addition to what they mean for all aspects of marketing and PR. Below are a few predictions from the team on how these technologies will unfold this year, and how media and strategy will shift as a result.

Topics: content marketing IoT Security Healthcare ai government public relations 5g emerging technologies performance marketing creative services

4 Things Every Federal Marketer Should Do in February

 

The government shutdown is over. Every contractor and tech company working with the federal government can breathe a sigh of relief. Now it’s time to really get to work.

Topics: content marketing government public relations performance marketing creative services 2019

5 Ways to Grab Investor Attention With Video

Microsoft famously made the comparison that a human’s attention span is shorter than that of a goldfish – nine seconds compared to eight, ouch! This means that you have just about the blink of an eye to grab an investor’s attention or they’ve already moved on to the next hot startup.

Topics: content marketing Security Healthcare startup government public relations video emerging technologies performance marketing creative services 2019

Top Tips for Executing Your Far-Afield Trade Show

 Each year, our teams zig and zag from our office outside Washington, D.C. to destinations ranging from Montgomery, Alabama, to San Diego, to Honolulu to execute trade show experiences for our clients. As marketers, sometimes we get lucky: when events are in our backyard, execution is easier, and problems are more straightforward to solve. But often we have to hit the road to new or far-flung destinations - which requires a lot of planning and logistics expertise. Fortunately, making tracks also means accumulating some practical wisdom for showcasing a company at an event to remember.

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing creative services 2019

How Trump Changed the Way Government Communicates

 

“Did you see what he tweeted?”

For nearly two years now, that one question has been asked in every single morning meeting that I’ve been in with federal contractors or employees. It’s on everyone’s mind when they start their day – what did the President tweet today?

Topics: social media content marketing government public relations performance marketing creative services