Merritt Group Blog

4 Things Every Federal Marketer Should Do in February

 

The government shutdown is over. Every contractor and tech company working with the federal government can breathe a sigh of relief. Now it’s time to really get to work.

Topics: federal marketing Marketing to the Government

Federal Data Strategy: Helping Gov Drive Digital Transformation

The world is currently witnessing a fourth industrial revolution. The U.S. Energy Information Administration projects a 28 percent increase in world energy use by the year 2040, affecting food, transportation and more. Meanwhile, innovative technologies are used to support these global transformations. Driving this fourth wave and underpinning these technologies is one essential ingredient: data. 

Data was certainly the hot topic at Informatica’s 2018 World Tour’s stop in Washington DC. To kick off the event, Anil Chakravarthy, CEO of Informatica, discussed how data can drive intelligent disruption and digital transformation across industries. “We believe in the disruptive power of data to transform every business, every government agency and every non-profit,” Chakravarthy said. “Data is helping to drive digital transformation with new customer engagement models – or new citizen engagement models for government, new products and services, and new operating models, like those of Uber or Amazon.”

Topics: federal marketing government

Merritt Group Supports 17th Annual Samsung Charity Gala

 (Photo by Kevin Mazur/Getty Images for Samsung)

Jayson Schkloven and I had the immense honor of joining Samsung last night at the 2018 Samsung Charity Gala. Held at the Manhattan Center in New York, the 17th annual event raised proceeds for Samsung’s charity partners through its ‘Samsung Gives’ philanthropic programming. Last night, more than $3 million dollars were raised.  Since 2011, efforts have raised more than $75 million throughout the U.S., benefitting more than 2,600 schools, hospitals, and foundations.

Topics: federal marketing thought leadership government

Why Digital Marketing is the Best Way to Reach Federal Leaders

Federal is an old-school market that requires an old-school marketing approach. Right?

Not exactly. Successful contractors are going digital.

That’s one of the key takeaways from the 2018 Government Contractor Study that we recently produced in partnership with Market Connections and the Professional Services Council to find out what works in federal contractor marketing and business development.

Topics: federal marketing thought leadership government

How to Position Your Company for Federal RFP Success

Winning federal government business is hard. There are long procurement cycles, budget fluctuations and rapidly-changing acquisition strategies. So how do the most successful contractors position themselves to win in this increasingly competitive industry?

Topics: federal marketing thought leadership government

Industry Reacts: 2018 Federal Government Contractor Study

The results are in! If you’re pursuing government business, you won’t want to make another marketing or business development (BD) move until you read this year’s Federal Government Contractor Study.

Unveiled by Merritt Group earlier this week, together with partners Market Connections and Professional Services Council, the study reveals the best BD and marketing practices and strategies of winning contractors. Merritt’s Sean O’Leary moderated a panel of experts at the launch event in Arlington, VA to dig deeper into the data and gain additional industry perspective on what’s working (or not) in the contracting world.

Topics: federal marketing Marketing to the Government government

Federal and Contractor Priorities Aren’t That Different

 

For years, the assumption has been that federal agencies and federal contractors have different priorities when it comes to business partnerships – but there’s long been a need to gain more clarity. Thankfully, a recent survey sheds light on the issue.

Topics: federal marketing thought leadership

3 Myths About Reaching Federal Decision Makers

 

It’s easy to make assumptions based on the stereotype of a federal-decision maker. We have our preconceived notions of who they are, where they live and work and how we believe they seek out relevant content for their agencies.

However, it’s time to stop running marketing and awareness campaigns aimed at federal agencies using tired, old thinking. To that end, a Federal Content Marketing Review survey provides clarity and data about what’s really involved in reaching federal decision-makers effectively – and busts a few myths in the process:

Topics: federal marketing thought leadership

Top 3 Takeaways From HIMSS18

 

It’s a busy time of year in the office for conferences. The Merritt Group Cybersecurity Practice is focused on RSA while on the healthcare team we just finished up with HIMSS18. As one of the biggest healthcare IT shows of the year, the annual HIMSS conference brings together health technology leaders in the public and private sectors and is always a launching point for new innovations that have the potential to reinvent healthcare.

Topics: federal marketing thought leadership

Digital Transformation: The Next Big Challenge for Federal IT Budgets

Although commercial organizations remain on the cutting edge of tech trends, federal agencies have lagged behind their private sector counterparts when adopting innovative IT systems. That is, until now.

Topics: federal marketing