Merritt Group Blog

Industry Reacts: 2018 Federal Government Contractor Study

The results are in! If you’re pursuing government business, you won’t want to make another marketing or business development (BD) move until you read this year’s Federal Government Contractor Study.

Unveiled by Merritt Group earlier this week, together with partners Market Connections and Professional Services Council, the study reveals the best BD and marketing practices and strategies of winning contractors. Merritt’s Sean O’Leary moderated a panel of experts at the launch event in Arlington, VA to dig deeper into the data and gain additional industry perspective on what’s working (or not) in the contracting world.

Topics: federal marketing Marketing to the Government government

Federal and Contractor Priorities Aren’t That Different

 

For years, the assumption has been that federal agencies and federal contractors have different priorities when it comes to business partnerships – but there’s long been a need to gain more clarity. Thankfully, a recent survey sheds light on the issue.

Topics: federal marketing thought leadership

3 Myths About Reaching Federal Decision Makers

 

It’s easy to make assumptions based on the stereotype of a federal-decision maker. We have our preconceived notions of who they are, where they live and work and how we believe they seek out relevant content for their agencies.

However, it’s time to stop running marketing and awareness campaigns aimed at federal agencies using tired, old thinking. To that end, a Federal Content Marketing Review survey provides clarity and data about what’s really involved in reaching federal decision-makers effectively – and busts a few myths in the process:

Topics: federal marketing thought leadership

Top 3 Takeaways From HIMSS18

 

It’s a busy time of year in the office for conferences. The Merritt Group Cybersecurity Practice is focused on RSA while on the healthcare team we just finished up with HIMSS18. As one of the biggest healthcare IT shows of the year, the annual HIMSS conference brings together health technology leaders in the public and private sectors and is always a launching point for new innovations that have the potential to reinvent healthcare.

Topics: federal marketing thought leadership

Digital Transformation: The Next Big Challenge for Federal IT Budgets

Although commercial organizations remain on the cutting edge of tech trends, federal agencies have lagged behind their private sector counterparts when adopting innovative IT systems. That is, until now.

Topics: federal marketing

Why IoT Will be Federal IT’s Biggest Trend in 2016 & Beyond

In a few years, the average person will come into contact with more than 5,000 connected devices on a daily basis.

That assertion by Marty Trevino, Organizational Architect and Senior Strategist for the National Security Agency, drew a collective “Whoa” from the attendees at NextGov Prime 2015 in Washington, D.C. this month.

Topics: federal marketing IoT

An Event Recap: 2015 Federal Content Marketing Review

On March 17, 2015, Market Connections, Inc. and Merritt Group hosted the 2015 Federal Content Marketing Review. The result was a program worthy of St. Patrick's pot of gold, teasing content marketing treasures from start to finish. 

Topics: content marketing federal marketing

Best Practices for Federal Content Marketing

FedContentImage

In preparation for the 2015 Federal Content Marketing Review, Merritt Group sat down with Market Connections’ Monica Mayk to discuss best practices for content marketing in the federal market.

Topics: content marketing federal marketing