Merritt Group Blog

4 B2B Marketing Trends to Watch in 2019

“Knock, knock.” “Who’s there?” “2019!” It’s hard to believe, but it’s no joke that another year has already descended upon us. That means it’s time for our annual look ahead, and the coming year is poised to be one of the most exciting yet for B2B marketing.

Topics: branding design digital marketing

Interactivity is the New Black

 

As our consumption of content moves from print/analog to digital, so does the approach to design. When my career began (in the world of consumer advertising), design production was much more cut and dry. The content would either be viewed at arms-length, in a magazine or direct mailer, or be viewed from a distance on a bus shelter, billboard or metro sign. Today’s digital-first landscape is a different ballgame.

Topics: thought leadership branding design

Merritt Group Wins Gold at the 2018 ADDY® Awards

 

Last week, our Creative Team descended upon Georgetown for the 58th Annual American Advertising Awards Gala (ADDY®s). This year’s gala took place at Gypsy Sally’s, an intimate live music venue, nestled under the Key Bridge in Washington, D.C. The venue proved to be a fitting environment for this year’s theme, “Resist the Expected.”

Topics: creative design