Merritt Group Blog

Improving Your PR Strategy in an Evolving Security Market

The security market is an evolving landscape where the threats often outpace the solutions, and new challenges arise every day. Because of this ever-changing atmosphere, there is always room for growth and improvement when it comes to the way we interface with media and our clients. That’s why last month, Merritt’s Security Practice Group convened for a boot camp on media relations best practices.

We sat down with seven reporters from top industry publications, including Dark Reading, Ars Technica, CyberScoop and The Wall Street Journal, to dive into the needs and preferences of modern journalists to hear straight from the source. These conversations shed some light into how the industry is changing and how we can incorporate new tactics to stay at the top of our game. Here are five key takeaways from our conversations:

Topics: cyber public relations journalist

5 Key Takeaways from D.C. CyberWeek's Zero Day Con

Last week, members of the Merritt Group Security Practice group participated in Zero Day Con D.C., as part of the nation’s largest cybersecurity festival D.C. CyberWeek. This independent conference consists of keynote speakers, panel discussions and interactive learning sessions that came to Washington, D.C. thanks to support from Strategic Cyber Ventures, a venture capital firm specializing in cyber investments. Themed “Hacking Democracy,” this event marked the first time the Con has been held in D.C. since its inception in Dublin, Ireland two years ago.

Topics: Security IoT cyber