Merritt Group Blog

Marketing to the CISO? Time to Better Understand Your Buyer

 

Over 500 security vendors have descended upon San Francisco this week at RSA Conference 2018. With vendor booths filling up the Moscone Center’s North and South halls, the latest and greatest security products and services will be hawked to no end. And let’s not forget the free t-shirts, fidget spinners, laptop camera covers and other enticing giveaways to draw booth traffic! Many vendors will also host private dinners and elaborate parties to try and drive additional RSA “buzz” and excitement. When all is said and done, millions of marketing dollars will be spent by these vendors at RSA with one major goal in mind: capture qualified CISO leads.

Topics: thought leadership Security CSO

RSA 2016: That's a Wrap!

From the Innovation Sandbox and bustling expo floor to the Codebreakers Bash and closing keynote by actor Sean Penn, RSA Conference 2016 was one for the books. With nearly 40,000 conference goers, 500 security vendors, 700 sessions, 300 reporters, bloggers and analysts in attendance, and dozens of vendor events and after-hours parties, schedules were jam packed last week and energy was high.

Topics: Security CSO RSA

RSA 2016: What to expect this year from the people who really know! - Fahmida Rashid, InfoWorld

With the RSA Conference, the biggest cybersecurity event of the year, less than a week away, we thought we’d check in with some of our reporter friends to get their take on what to expect this year. We got some good feedback - some serious and some light-hearted - but all very interesting! Is the “hype cycle” (i.e. what’s “in” and what’s “out”) what is actually causing trouble in the security industry? Who is going to be the new security “darling” or the company everyone wants to hear more from? Continue below to see what Fahmida Rashid, Senior Writer of InfoWorld, had to say, and then check back again this week for insight from our additional reporter friends!     

Topics: Security CSO RSA

RSA 2016: What to expect this year from the people who really know! - Tony Bradley, TechSpective.net

With the RSA Conference, the biggest cybersecurity event of the year, less than a week away, we thought we’d check in with some of our reporter friends to get their take on what to expect this year. We got some good feedback - some serious and some light-hearted - but all very interesting! Is the “hype cycle” (i.e. what’s “in” and what’s “out”) what is actually causing trouble in the security industry? Who is going to be the new security “darling” or the company everyone wants to hear more from? Continue below to see what Tony Bradley, Editor-in-Chief of TechSpective.net, had to say, and then check back again this week for insight from our additional reporter friends!     

Topics: Security CSO RSA

RSA 2016: What to expect this year from the people who really know! - Tim Wilson, DarkReading

With the RSA Conference, the biggest cybersecurity event of the year, less than a week away, we thought we’d check in with some of our reporter friends to get their take on what to expect this year. We got some good feedback - some serious and some light-hearted - but all very interesting! Is the “hype cycle” (i.e. what’s “in” and what’s “out”) what is actually causing trouble in the security industry? Who is going to be the new security “darling” or the company everyone wants to hear more from? Continue below to see what Tim Wilsion, Editor of DarkReading, had to say, and then check back again this week for insight from our additional reporter friends!     

Topics: Security CSO RSA

RSA 2016: What to expect this year from the people who really know! - Sean Kerner, InternetNews.com

With the RSA Conference, the biggest cybersecurity event of the year, less than a week away, we thought we’d check in with some of our reporter friends to get their take on what to expect this year. We got some good feedback - some serious and some light-hearted - but all very interesting! Is the “hype cycle” (i.e. what’s “in” and what’s “out”) what is actually causing trouble in the security industry? Who is going to be the new security “darling” or the company everyone wants to hear more from? Continue below to see what Sean Kerner, Senior Editor of InternetNews.com had to say, and then check back again this week for insight from our additional reporter friends!     

Topics: Security CSO RSA

RSA 2016: What to expect this year from the people who really know! - Steve Ragan, CSO

With the RSA Conference, the biggest cybersecurity event of the year, less than a week away, we thought we’d check in with some of our reporter friends to get their take on what to expect this year. We got some good feedback - some serious and some light-hearted - but all very interesting! Is the “hype cycle” (i.e. what’s “in” and what’s “out”) what is actually causing trouble in the security industry? Who is going to be the new security “darling” or the company everyone wants to hear more from? Continue below to see what Steve Ragan, Senior Staff Writer for CSO had to say, and then check back again this week for insight from our additional reporter friends!     

Topics: Security CSO RSA

Top “Fives” For Reaching CSO Buyers

So I’ve been tasked with wrapping up our “Marketing to the CSO” blog series and it’s been a ton of fun for our Security team! We’ve received some great feedback along the way and hope we’ve provided at least a little bit of insight for your future CSO marketing efforts. Our Security Practice Group has 16+ years of experience in the cybersecurity industry working with dozens of vendors, and this project has helped make us a lot smarter on security industry buying trends. We look forward to also imparting this knowledge in our client engagements!

Topics: Security CSO

What Market Forces Are Shaping CSO Buying Decisions for 2016?

We hope  you’ve been enjoying our “Marketing to the CSO” blog series.  If you’re just joining us, you’ve picked a good place to start! This series has been a lot of fun for our Security Practice Group and is based on our 16+ years of working in the cybersecurity industry with dozens and dozens of vendors, conversations with actual CSOs and our aggregation of secondary industry research.  The latter is what we’re going to cover today.

Topics: Security CSO