Merritt Group Blog

Time for an Annual Checkup: Does Your Healthcare Provider Have a Pulse on Cybersecurity?

When scheduling your next checkup or appointment at the doctor’s office, a few things may come to mind: rearranging your work schedule, covering the copay or visit cost, anticipating the next steps or outcomes of the visit and so on. It’s rare that a patient considers the potential threat of a cyber attack during a standard doctor visit. But as we've seen from recent examples such as malware faking cancerous nodules, hospitals, health systems, private practices and others in the healthcare field can't ignore looming and potentially devastating cyber threats...especially as adversaries become more sophisticated and as our interconnected world expands the attack surface.

Topics: content marketing Security Healthcare public relations performance marketing 2019

Announcing Merritt Group's New Podcast: Lay of the Brand!

Looking for some industry insights and the latest tips and tricks to listen to on the commute to work, at your desk, or relaxing at home? Well, you’re in luck! Merritt Group has officially launched a new podcast series, Lay of the Brand, where we sit down with the leading industry experts to discuss the top innovations in marketing, creative and PR – and the way these disciplines are revolutionizing how the tech industry communicates – and sells to the world.

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing podcast creative services 2019

4 Reasons Why Startups Should Have a Brand Strategy

Having a strong and consistent brand is foundational to any startup’s success. Don’t believe me? A 2018 study found that 87 percent of B2B companies increased their brand investments over the previous five years, resulting in 82 percent of those seeing payoffs in increased sales and customer acquisition.

Topics: content marketing Security Healthcare startup government branding public relations emerging technologies creative services 2019

Why Long-Form Content is (Still) Critical to Engaging Government Buyers

Long-form content marketing is dead, right?

Our attention spans have dropped to a disturbing low of 8 seconds, so content has to be visual, short and simple to engage target audiences. That’s what the marketing world has been collectively preaching for the past decade. While that sentiment isn’t totally wrong, it doesn’t reflect the nuanced world we live in. The fact remains that various content formats have different goals, and make sense at different points in the buying cycle – especially in the government market.

Topics: content marketing government performance marketing 2019

5 Easy Ways to Boost B2B Sales with Video

If you haven’t integrated video into your content marketing mix yet, you could be missing an enormous opportunity to cost-effectively reach, engage and convert more customers. It’s hard to argue with the fact that marketers that use video are growing revenue a whopping 49 percent faster!

Topics: content marketing Security Healthcare government video emerging technologies performance marketing creative services 2019

3 Tips for Security Vendors on Selling & Marketing to the CISO

We had the privilege of being a sponsor of the T.E.N.’s ISE® Sales and Marketing Breakfast at the RSA Conference a couple of weeks ago. In case you haven’t heard of it, this breakfast is a must attend event for sales and marketing professionals who really want to up their game to reach the CISO buyer. With more than 42,000 conference goers, 31 keynote sessions and a show floor packed with 700 security vendors, it was clear security pros were ready to hear sales and marketing tips and tricks from top CISOs.

Topics: content marketing Security public relations performance marketing creative services 2019

How to Market and Sell to Top CISOs: Q&A with Roland Cloutier, CVP & CSO at ADP

This blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make connections and keep the digital world safe.

Topics: content marketing Security public relations CISO performance marketing creative services 2019

How to Personalize Your Product Pitch for CISOs: Q&A with John Masserini, CISO at Millicom Telecommunications

This blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make connections and keep the digital world safe.

Topics: content marketing Security public relations CISO performance marketing creative services 2019

Top Predictions on Media and Technology That Will Shape Emerging Tech in 2019

Merritt Group’s Business Technology Group is laser-focused on emerging technologies like Artificial Intelligence (AI), quantum computing, 3D printing and more, including what the rise of this technology means for the way businesses operate, in addition to what they mean for all aspects of marketing and PR. Below are a few predictions from the team on how these technologies will unfold this year, and how media and strategy will shift as a result.

Topics: content marketing IoT Security Healthcare ai government public relations 5g emerging technologies performance marketing creative services

4 Things Every Federal Marketer Should Do in February

 

The government shutdown is over. Every contractor and tech company working with the federal government can breathe a sigh of relief. Now it’s time to really get to work.

Topics: content marketing government public relations performance marketing creative services 2019