Merritt Group Blog

Podcast: ORock Technologies CMO Shares the Art of Marketing in B2G

Marketing your products and services to government agencies isn’t as simple as swapping out the word “mission” for “profitability” on your commercial collateral. There are a number of nuances to be aware of when selling to the government as opposed to the private sector, and your content must demonstrate your understanding of these nuances.

Topics: content marketing government podcast

3 Benefits of Research-Powered Thought Leadership

Does thought leadership still matter to government audiences?

That was the core question that I discussed with Aaron Heffron of Market Connections as part of their webinar series on marketing to the Federal Government. The short answer is yes, but you should still keep reading.

Topics: content marketing government public relations performance marketing 2019

How to Dominate Black Hat Headlines This Year

In less than two weeks, thousands of security professionals will flood the halls of Mandalay Bay for Black Hat, all edging to stand out from the crowd and make a name for themselves. Yet, with the cybersecurity industry growing at an unprecedented pace, the task of rising above the noise remains a challenge. So how can marketers get beyond the event buzz and drive awareness among their key audiences? The solution is simple, yet daunting: bold, differentiated and effective storytelling.

Topics: content marketing Security public relations performance marketing 2019

Boost PR and Marketing Results Through Evidence-Based Strategies

What exactly is evidence-based practice, and how can an approach that’s revolutionized other fields like medicine, education and criminal justice be applied to the field of communications?  I had about 30 minutes to discuss this last week during a media relations webinar hosted by the National Association of County & City Health Officials for public information officers from municipalities around the country.  

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing 2019

How to Ace Your 5G PR Strategy

In my previous blog post, I talked about how to create an effective marketing strategy around 5G innovations. Now, I’ll dive into PR strategies for cutting through the increasing market chatter around this exciting next wave of technology so your product or service doesn’t get lost in the fray.

Topics: content marketing Security Healthcare government public relations 5g emerging technologies 2019

Is Content Marketing...Just Marketing?

The buzz around what “content marketing” is or is not can be a bit confusing for marketers like me who have been around the block and seen the communications landscape shift over the past decades. Why? Because I view content as the foundation and fuel for any campaign or message out to market. It’s about being smart in your approach and not just blindly writing about whatever topic suits your fancy. Content marketing is about digging into the market and competitive data; doing the research to make sure your message resonates with your specific buyer; timing that asset just right so the audience is receptive; and crafting stories that pull at the heartstrings while also pleasing the algorithms. 

Topics: content marketing Security Healthcare government emerging technologies performance marketing 2019

How to Make Your 5G Marketing Pop

It’s impossible to avoid the buzz around the rise of 5G in today’s headlines and marketers need to be smart in their approach if they want their fifth-generation cellular network-related technologies to stand out from the crowd. But before we talk about marketing this innovation, let’s first fully understand...What is 5G anyway?

Topics: content marketing Security Healthcare government public relations 5g emerging technologies performance marketing creative services 2019

GMU's Serge Samoilenko on Building a Positive Brand Perception

In case you missed it, Merritt Group recently launched its very own podcast called Lay of the Brand, which explores the latest innovations in marketing, creative and PR and how these disciplines are revolutionizing the way the tech industry communicates and sells.

Following our George Mason University panel podcast highlighted in our previous episode, we sat down with Serge Samoilenko, one of the panelists and a communications professor at the university, and trust us – you won’t want to miss what he had to say. 

Topics: content marketing Security Healthcare government branding public relations emerging technologies performance marketing podcast creative services 2019

Podcast: GMU Panel Tackles Tech Industry Reputation Management

In Merritt Group’s latest Lay of the Brand podcast episode, we hit the road for a special panel discussion recorded at George Mason University. At the event, attendees explored reputation management in the technology industry, including how challenges and strategies have evolved over time. 

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing podcast 2019

Merritt Group Decodes Top B2B and B2G PR & Marketing Trends at Packed WIT Event

We’re halfway through the year and 2019 is shaping up to become one of the most exciting yet for B2B and B2G PR and marketing. So what trends do you need to know about to build your brand and win more business this year?

Merritt Group and Women in Technology hosted a panel of industry experts who tackled precisely those questions, plus strategies for squeezing the most out of your program budgets, at a recent WIT Connect event. 

Topics: content marketing Security Women in Technology Healthcare government public relations emerging technologies performance marketing creative services 2019