Merritt Group Blog

Q&A With a Merritt Group-er: Get to Know Brooke McClary

What do you do at Merritt Group?

I am currently an intern working across the cybersecurity and government practice groups. This is my first time in an agency, so I’m busy learning the ropes. Day-to-day, I assist in everything from social media planning, to pitching reporters, to basic account management for a variety of clients.

Who do you love to follow on Twitter or Instagram and why?

Washingtonian Magazine (@washingtonianmag), BYT (@brightestyoungthings) and Edible DC (@edible_DC) are the publications I follow on Instagram to keep up with trends and the newest D.C. hot spots. I also follow @happyhensandhighlands because Highland Cows are completely adorable and grossly underappreciated.

Topics: content marketing social media

5 Content Tools to Cure Writer’s Block

Do you remember the 90’s show Home Improvement? In that series, Tim Allen played the bumbling Tim "The Toolman" Taylor, host of the "Tool Time” home-improvement show. His quest for more power usually led him into destructive shenanigans, fits of  of catchphrase grunts and an upset wife. His saving grace? His Bob Villa-esque sidekick, Al, who was the only one with common sense or the practical knowledge to fix Tim’s messes. Al was able to accomplish this through a steadfast resolve to always have the right tool on for the right job on hand.

Topics: content marketing

What Do the World Cup and Content Marketing Have in Common?

World Cup 2018 is well underway and we have an enthusiastic bunch of soccer (or “football,” if you will) fans here at Merritt Group. The games have been streaming around the clock and trash talk is reaching a fever pitch. While many brackets are already on life support, I can proudly say that our collective vuvuzela game remains strong.

But what does all this soccer fervor have to do with content marketing? Believe it or not, there are some striking similarities between what makes a winning soccer team and a successful content marketing program.

Topics: content marketing thought leadership

What Anthony Bourdain Taught Me About Storytelling

I’m not “hip” to most pop culture, and celebrity news is not quite my thing, but man, Anthony Bourdain’s passing hit me more than I thought it would - even weeks later. Bourdain was undeniably an incredible storyteller, and that’s why I, and so many others who didn’t even know him personally, felt the weight of his tragic loss.

Topics: content marketing thought leadership

Did A Robot Write This Blog Post?

 

I was weaving my way through Washington, D.C. traffic last week on the way to a client meeting when I caught an interesting story on 1A radio about “Artificial Intelligence. Real News?” For once, sitting in the car for an extended period is going to be a good thing, I thought. Excellent.   

My ears initially perked when I heard about the role of artificial intelligence (AI) in the royal wedding coverage transforming some of today’s major newsrooms. The panel of guests was impressive: The Washington Post Artificial intelligence guru Jeremy Gilbert; Nick Rockwell chief technology officer at The New York Times; Rubina Madan Fillion, director of audience engagement for The Intercept; and John Keefe, a developer at Quartz Bot Studio, professor at CUNY Grad School of Journalism and former editor of Data News at WNYC.

Topics: thought leadership artificial intelligence content marketing

What LinkedIn Native Video Ads Mean for Digital Marketers

 

If you’ve spent time keeping up with the latest digital, social media and mobile marketing trends over the past year, then you’re well aware that including video in your content marketing and digital channel strategy is no longer an option — it’s a must.

Topics: marketing social media content marketing

5G, IoT & AI: A Look at Top Trends From Mobile World Congress

 

Mobile World Congress is the world’s largest gathering for the mobile industry and this year it took place from February 28th to March 1st in Barcelona per usual. It’s no surprise that companies from around the world come to MWC to leverage their message and upcoming announcements in front of a diverse audience, but many see the event as an arena to address important trends going on in the industry. That said, what stood out to us most this year?

Topics: thought leadership content marketing

3 Ways to Sharpen Your Content Marketing Game

 

2018 is well underway, and implementation of your editorial calendar should be in full swing. Take a well-earned moment to a step back and gaze proudly on what you’ve accomplished so far this year, but now it’s time to plug ahead as you continue to deploy and optimize your content marketing strategy for the rest of Q1 and beyond.

As you do this, here are three key strategic considerations to manage your visibility, traffic and engagement all of which will have a powerful top-right impact on your volume of top-of-funnel or marketing-qualified leads.

Topics: thought leadership content marketing

Is Your Social Media Strategy Failing? Here's How to Fix It

So, you’re not seeing results from your social media efforts. Your engagement rates are low, conversions are near-to-nothing and you aren’t reaching your business objectives. Here are six quick ways to tell if your current social media marketing strategy is failing — and how to fix it.

Topics: marketing messaging social media content marketing

How to Develop a Content Strategy That Attracts Buyers

Any marketer with a skeptical eye toward content needs to read only one statistic to change their mind: Content marketing generates approximately three times as many leads as traditional marketing per dollar spent.

Whether through blogging, producing videos or crafting case studies, marketing calendars are quickly turning into editorial calendars, filled with rich information that will keep buyers coming back for more. But how you do ensure that your buyers are actually listening?

Topics: thought leadership content marketing