Merritt Group Blog

Inside the Mind of the CMO with Students at GMU

I speak in front of groups, large and small, pretty often these days, but I must admit I definitely had some butterflies as I stood in front of 30 or so students in a classroom at George Mason University recently. I wasn’t sure what to expect or what hard questions I’d get from this class of bright-eyed undergraduate students, but I was graciously afforded the opportunity by GMU professor Sergei Samoilenko (connected through my colleague Richard Sheehe) to speak to the students. The topic was market research we had done recently at Merritt Group to better understand the priorities and challenges of technology CMOs. I titled my presentation “Inside the Mind of the Chief Marketing Officer (CMO).”

Topics: marketing CMO