Merritt Group Blog

How to Market and Sell to Top CISOs: Q&A with Roland Cloutier, CVP & CSO at ADP

This blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make connections and keep the digital world safe.

Topics: content marketing Security public relations CISO performance marketing creative services 2019

How to Personalize Your Product Pitch for CISOs: Q&A with John Masserini, CISO at Millicom Telecommunications

This blog is part of an ongoing Q&A series with CISOs on preferred marketing and sales techniques, leading up to the RSA Conference, taking place March 4-8 in San Francisco – where cyber professionals from all over the country will come together to make connections and keep the digital world safe.

Topics: content marketing Security public relations CISO performance marketing creative services 2019

3 Ways to Focus Your 2019 Cybersecurity Marketing Budget

The holidays are right around the corner and you know what that means….time to map out your 2019 marketing budget! As many of us well know, it’s hard to get into the holiday spirit when sorting through spending priorities stands in your way. But before you feel like a Scrooge and your head starts spinning, take a step back and consider the big picture.

In an effort to put the happy back in the holidays and demystify cybersecurity marketing, we teamed up with T.E.N., an industry-leading technology and security executive marketing and networking organization, to survey more than 100 CISOs and uncover insights into where to spend in 2019. Searching for the answers to your biggest cybersecurity marketing questions? Look no further. We have the key:

Topics: content marketing Security public relations CISO performance marketing creative services 2018

5 Steps to Improve Your Marketing to the CISO

Oftentimes, marketing and sales teams get too caught up in the numbers when going after new business leads and targeting top CISOs. Many sales teams treat new business and prospecting as a sprint, not a journey, and that right there is their downfall. By remaining shortsighted and just trying to “close the deal,” they’re completely ignoring the CISO’s pain points and may have already lost their opportunity to get in the door to sell their solutions.  

Topics: content marketing Security public relations CISO performance marketing creative services

The Hustle & Bustle of Black Hat: What Are Security Influencers Buzzing About?

The summer is nearly in our rear view and that can only mean one thing: Black Hat is here. With the majority of the security industry set to flood Mandalay Bay next week, the buzz is hitting fever pitch. From compelling keynotes and demos on the show floor, to hacked WiFi and parties galore, Black Hat is the place to be when it comes to the hottest cyber security research and trends.

But what sets this year’s show apart from past events? To uncover why Black Hat 2018 is not to be missed, we polled some of our key security influencers to get a pulse on what they’re most looking forward to this year and why.

Here’s what they had to say...

Topics: IoT Security ai public relations CISO 2018