Merritt Group Blog

3 Ways to Focus Your 2019 Cybersecurity Marketing Budget

The holidays are right around the corner and you know what that means….time to map out your 2019 marketing budget! As many of us well know, it’s hard to get into the holiday spirit when sorting through spending priorities stands in your way. But before you feel like a Scrooge and your head starts spinning, take a step back and consider the big picture.

In an effort to put the happy back in the holidays and demystify cybersecurity marketing, we teamed up with T.E.N., an industry-leading technology and security executive marketing and networking organization, to survey more than 100 CISOs and uncover insights into where to spend in 2019. Searching for the answers to your biggest cybersecurity marketing questions? Look no further. We have the key:

Topics: CISO Chief Security Officer Security cybersecurity

5 Steps to Improve Your Marketing to the CISO

Oftentimes, marketing and sales teams get too caught up in the numbers when going after new business leads and targeting top CISOs. Many sales teams treat new business and prospecting as a sprint, not a journey, and that right there is their downfall. By remaining shortsighted and just trying to “close the deal,” they’re completely ignoring the CISO’s pain points and may have already lost their opportunity to get in the door to sell their solutions.  

Topics: CISO Chief Security Officer Security

Trying to Market to the CSO? You Better Understand Their Buyer Persona First

If you had a chance to read our last blog in our “Marketing to the CSO” series, we’d like to continue the journey of helping security marketers better understand and reach the CSO buyer.  This is a continual pain point we hear in many client discussions and one we’d like to help you solve.

Topics: content marketing Chief Security Officer Security

Trying to Market to the CSO buyer? Make Sure TO INVEST IN THE RIGHT CHANNELS

Like any good cybersecurity marketer, we understand that our goal is to help our clients get their messages in front of the right influencers via the right channels with the right content that will resonate with the right decision maker(s).

Topics: Chief Security Officer Security