Merritt Group Blog

Trying to Market to the CSO? You Better Understand Their Buyer Persona First

If you had a chance to read our last blog in our “Marketing to the CSO” series, we’d like to continue the journey of helping security marketers better understand and reach the CSO buyer.  This is a continual pain point we hear in many client discussions and one we’d like to help you solve.

Topics: content marketing Chief Security Officer Security

Trying to Market to the CSO buyer? Make Sure TO INVEST IN THE RIGHT CHANNELS

Like any good cybersecurity marketer, we understand that our goal is to help our clients get their messages in front of the right influencers via the right channels with the right content that will resonate with the right decision maker(s).

Topics: Chief Security Officer Security