Merritt Group Blog

What B2B Brands Can Learn From IHOP...or IHOb

 What began as an attempt to market a new menu offering has turned into a full-fledged rebranding effort for IHOP, famously known for its pancakes. The restaurant chain recently changed its name, raising the question of whether the new brand is here to stay or simply a PR stunt to shake up customer attitudes about the restaurant.

Topics: thought leadership branding

Interactivity is the New Black

 

As our consumption of content moves from print/analog to digital, so does the approach to design. When my career began (in the world of consumer advertising), design production was much more cut and dry. The content would either be viewed at arms-length, in a magazine or direct mailer, or be viewed from a distance on a bus shelter, billboard or metro sign. Today’s digital-first landscape is a different ballgame.

Topics: thought leadership branding design

You Have a Great Product, Now Craft a Great Story

The key to telling a successful product or service story is knowing what kind of audience you want to reach and then putting your solution into a relevant context for that audience. Often times, this means you must look beyond the technical details of your solution and explore the wider significance of why your industry peers will find this announcement relevant.

Topics: marketing messaging startup marketing start ups branding

How To Make B2B Companies Look Sexy

 

Standing out in today’s market is tough. Below are a few key marketing creative and design tips you can follow to ensure that you are looking your best in the B2B world.

Topics: creative thought leadership branding