Merritt Group Blog

How CSPs Can Effectively Market Enterprise 5G

In our previous blog posts, we talked about how to create an effective marketing strategy around 5G innovations and specific PR strategies to get the job done. In this post, we’ll uncover what 5G could mean for the enterprise and how communications service providers (CSPs) can properly communicate these benefits to key users.

Topics: public relations 5g emerging technologies

How to Ace Your 5G PR Strategy

In my previous blog post, I talked about how to create an effective marketing strategy around 5G innovations. Now, I’ll dive into PR strategies for cutting through the increasing market chatter around this exciting next wave of technology so your product or service doesn’t get lost in the fray.

Topics: content marketing Security Healthcare government public relations 5g emerging technologies 2019

How to Make Your 5G Marketing Pop

It’s impossible to avoid the buzz around the rise of 5G in today’s headlines and marketers need to be smart in their approach if they want their fifth-generation cellular network-related technologies to stand out from the crowd. But before we talk about marketing this innovation, let’s first fully understand...What is 5G anyway?

Topics: content marketing Security Healthcare government public relations 5g emerging technologies performance marketing creative services 2019

Emerging Technology Experts Make a New Transformation


At Merritt Group, staying ahead of cutting-edge technology in addition to marketing and public relations trends is at the very root of our agency’s core values. Whether it’s expanding our expertise in all things digital marketing (performance marketing, content marketing, creative services, etc.) or keeping up with the ever-changing tech landscape, our team gets goosebumps just thinking about creative possibilities that inspire real change within the rest of the market.

Topics: IoT Corporate Culture ai 5g emerging technologies 2019

Top Predictions on Media and Technology That Will Shape Emerging Tech in 2019

Merritt Group’s Business Technology Group is laser-focused on emerging technologies like Artificial Intelligence (AI), quantum computing, 3D printing and more, including what the rise of this technology means for the way businesses operate, in addition to what they mean for all aspects of marketing and PR. Below are a few predictions from the team on how these technologies will unfold this year, and how media and strategy will shift as a result.

Topics: content marketing IoT Security Healthcare ai government public relations 5g emerging technologies performance marketing creative services

5G: The Future of Integrated, Communicative Technologies

What had started as a passion for scientific curiosity, some 150 years after Alexander Graham Bell’s first experiment in sound, has led to the foundation of modern-day societal infrastructure. We are now in the midst of another digital revolution for what is commonly known as digital telecommunications. This is thanks to the rapid advancement of broadband and cellular technologies, which have expanded dramatically to alter our nation's communication infrastructure.

Where people used to talk to each other via 2G, 3G and 4G technology, 5G is allowing the Internet of Things – like autonomous cars for example – to communicate with each other. With 5G networks, we will experience faster speeds at expanded bandwidths. This makes data sharing more secure and fluid, transferring and connecting all devices from traffic reports, traffic lights, sensors on cars, through technological resources that can respond to that data in an instant. The expanded network potential of 5G will lead to more advanced applications and better data insights, allowing more than just vehicles to multi-task and communicate near effortlessly.

Topics: Security Healthcare government 5g emerging technologies 2018

5G, IoT & AI: A Look at Top Trends From Mobile World Congress

 

Mobile World Congress is the world’s largest gathering for the mobile industry and this year it took place from February 28th to March 1st in Barcelona per usual. It’s no surprise that companies from around the world come to MWC to leverage their message and upcoming announcements in front of a diverse audience, but many see the event as an arena to address important trends going on in the industry. That said, what stood out to us most this year?

Topics: content marketing IoT ai 5g emerging technologies 2018