Merritt Group Blog

Q&A With a Merritt Group-er: Get to Know Rachel McIntyre

 

What do you do at Merritt Group?

I am a Marketing Project Manager in the Marketing Services department at MG.

Who do you love to follow on Twitter or Instagram and why?

I love to follow food accounts on Instagram - cooking is a hobby of mine and I’m always looking for new recipes to try. The photos always draw me in! A few of my favorites are: @halfbakedharvest, @nytcooking, @ambitiouskitchen.

Topics: content marketing Corporate Culture performance marketing staff profile creative services 2018

Improving Your PR Strategy in an Evolving Security Market

The security market is an evolving landscape where the threats often outpace the solutions, and new challenges arise every day. Because of this ever-changing atmosphere, there is always room for growth and improvement when it comes to the way we interface with media and our clients. That’s why last month, Merritt’s Security Practice Group convened for a boot camp on media relations best practices.

We sat down with seven reporters from top industry publications, including Dark Reading, Ars Technica, CyberScoop and The Wall Street Journal, to dive into the needs and preferences of modern journalists to hear straight from the source. These conversations shed some light into how the industry is changing and how we can incorporate new tactics to stay at the top of our game. Here are five key takeaways from our conversations:

Topics: Security public relations 2018

Merritt Group Kicks Off the Giving Season at Head Start

Merritt Groupers kicked off the season of giving on Tuesday with a trip to Head Start, a branch of Northern Virginia Family Service’s (NVFS) early education program. The Head Start program is designed to promote school readiness in low-income children ages 3 to 5, who may otherwise find themselves behind their peers in preparedness once they reach kindergarten. Through educational, health, nutritional, social and other services, Head Start enhances the cognitive development of the children who participate.

Topics: Corporate Culture 2018

3 Ways to Focus Your 2019 Cybersecurity Marketing Budget

The holidays are right around the corner and you know what that means….time to map out your 2019 marketing budget! As many of us well know, it’s hard to get into the holiday spirit when sorting through spending priorities stands in your way. But before you feel like a Scrooge and your head starts spinning, take a step back and consider the big picture.

In an effort to put the happy back in the holidays and demystify cybersecurity marketing, we teamed up with T.E.N., an industry-leading technology and security executive marketing and networking organization, to survey more than 100 CISOs and uncover insights into where to spend in 2019. Searching for the answers to your biggest cybersecurity marketing questions? Look no further. We have the key:

Topics: content marketing Security public relations CISO performance marketing creative services 2018

Q&A With a Merritt Group-er: Get to Know Brooke McClary

What do you do at Merritt Group?

I am currently an intern working across the cybersecurity and government practice groups. This is my first time in an agency, so I’m busy learning the ropes. Day-to-day, I assist in everything from social media planning, to pitching reporters, to basic account management for a variety of clients.

Who do you love to follow on Twitter or Instagram and why?

Washingtonian Magazine (@washingtonianmag), BYT (@brightestyoungthings) and Edible DC (@edible_DC) are the publications I follow on Instagram to keep up with trends and the newest D.C. hot spots. I also follow @happyhensandhighlands because Highland Cows are completely adorable and grossly underappreciated.

Topics: Corporate Culture staff profile 2018

5 Key Takeaways from D.C. CyberWeek's Zero Day Con

Last week, members of the Merritt Group Security Practice group participated in Zero Day Con D.C., as part of the nation’s largest cybersecurity festival D.C. CyberWeek. This independent conference consists of keynote speakers, panel discussions and interactive learning sessions that came to Washington, D.C. thanks to support from Strategic Cyber Ventures, a venture capital firm specializing in cyber investments. Themed “Hacking Democracy,” this event marked the first time the Con has been held in D.C. since its inception in Dublin, Ireland two years ago.

Topics: IoT Security 2018

5G: The Future of Integrated, Communicative Technologies

What had started as a passion for scientific curiosity, some 150 years after Alexander Graham Bell’s first experiment in sound, has led to the foundation of modern-day societal infrastructure. We are now in the midst of another digital revolution for what is commonly known as digital telecommunications. This is thanks to the rapid advancement of broadband and cellular technologies, which have expanded dramatically to alter our nation's communication infrastructure.

Where people used to talk to each other via 2G, 3G and 4G technology, 5G is allowing the Internet of Things – like autonomous cars for example – to communicate with each other. With 5G networks, we will experience faster speeds at expanded bandwidths. This makes data sharing more secure and fluid, transferring and connecting all devices from traffic reports, traffic lights, sensors on cars, through technological resources that can respond to that data in an instant. The expanded network potential of 5G will lead to more advanced applications and better data insights, allowing more than just vehicles to multi-task and communicate near effortlessly.

Topics: Security Healthcare government 5g emerging technologies 2018

Inside the Mind of the CMO with Students at GMU

I speak in front of groups, large and small, pretty often these days, but I must admit I definitely had some butterflies as I stood in front of 30 or so students in a classroom at George Mason University recently. I wasn’t sure what to expect or what hard questions I’d get from this class of bright-eyed undergraduate students, but I was graciously afforded the opportunity by GMU professor Sergei Samoilenko (connected through my colleague Richard Sheehe) to speak to the students. The topic was market research we had done recently at Merritt Group to better understand the priorities and challenges of technology CMOs. I titled my presentation “Inside the Mind of the Chief Marketing Officer (CMO).”

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing creative services 2018

Federal Data Strategy: Helping Gov Drive Digital Transformation

The world is currently witnessing a fourth industrial revolution. The U.S. Energy Information Administration projects a 28 percent increase in world energy use by the year 2040, affecting food, transportation and more. Meanwhile, innovative technologies are used to support these global transformations. Driving this fourth wave and underpinning these technologies is one essential ingredient: data. 

Data was certainly the hot topic at Informatica’s 2018 World Tour’s stop in Washington DC. To kick off the event, Anil Chakravarthy, CEO of Informatica, discussed how data can drive intelligent disruption and digital transformation across industries. “We believe in the disruptive power of data to transform every business, every government agency and every non-profit,” Chakravarthy said. “Data is helping to drive digital transformation with new customer engagement models – or new citizen engagement models for government, new products and services, and new operating models, like those of Uber or Amazon.”

Topics: content marketing government public relations performance marketing creative services 2018

Merritt Group's Got Spirit! How About You?

Last week, Merritt Group celebrated our first annual Spirit Week. With a fun-filled theme each day and small in-office events throughout the week, we focused on physical well-being and healthy competition.

On Monday, Merritt Group-ers suited up to reveal their inner superheroes (or supervillains), then used their powers for a heated game of office knockout. Senior VP & Partner, Shahed Ahmed, eventually took home the win, but not without some fierce competition from account supervisor, Mia Damiano.

Topics: Corporate Culture 2018