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8. The Art of Marketing in B2G: Content is Key–With Allan Rubin, CMO of ORock Technologies

July 15, 2022

Marketing your products and services to government agencies is not as simple as swapping out the word ‘mission’ for ‘profitability’ on your commercial collateral. If your business is considering selling to the public sector, you need to be prepared to communicate to a unique market that is more mission-driven and has different motivations than the B2B market. On this episode of Lay of the Brand Allan Rubin, Chief Marketing Officer of ORock Technologies, breaks down the basics of how businesses can successfully enter the government market while creating content that captures audiences at the federal, state and local levels.

The Award-Winning Lay of the Brand Team

Host: Peter Jacobs

Production Team

Peter Jacobs
bulldog pr awards
27-th annual

Production Team

  • Edward Lin
  • Laura Kubitz
  • Colleen Shifflett
  • Melissa Chadwick
  • Michelle Schafer 
  • Katie Cattell
  • Melissa Chadwick
  • Michelle Schafer 
  • Katie Cattell
bulldog pr awards
27-th annual

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