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6. Storytelling in the Tech Industry: Do’s & Don’ts – GMU Panel w/ NPR’s Jack Speer; Microsoft’s Tonya Neff Klause; and Merritt Group’s Shahed Ahmed

July 15, 2022

From defining brand names to relaying empathy during times of crisis, businesses know the art of storytelling is paramount to success. So, how do tech companies craft their narratives? How do they take a stance on controversial issues without alienating consumers? In this episode of Lay of the Brand, we continue our discussion with a panel of experts hosted by George Mason’s Department of Communications and Career Services including Jack Speer, National NPR Anchor; Tonya Neff Klause, Communications Director at Microsoft; and Shahed Ahmed, Senior Vice President and Partner at Merritt Group.

The Award-Winning Lay of the Brand Team

Host: Peter Jacobs

Production Team

Peter Jacobs
bulldog pr awards
27-th annual

Production Team

  • Edward Lin
  • Laura Kubitz
  • Colleen Shifflett
  • Melissa Chadwick
  • Michelle Schafer 
  • Katie Cattell
  • Melissa Chadwick
  • Michelle Schafer 
  • Katie Cattell
bulldog pr awards
27-th annual

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