22. Launching and Measuring Your B2G ABM Campaign with Aaron Heffron and Kate Tong

In the final episode of our three-part series, we’re looking at how to put the data you’ve gathered and the content you’ve created to work. What channels do you choose and what should you measure to see if you’re actually hitting the mark? To find out, we’re talking with Kate Tong, senior director, US public sector marketing at enterprise search provider, Elastic and Aaron Heffron, executive vice president of government market research firm, Market Connections.