Merritt Group Blog

Podcast: The Top Digital Marketing Essentials to Stay Relevant

In today’s digital world, there are thousands, if not millions of marketing tools and approaches to reach your buyer. But knowing the best approach to quickly and efficiently reach your audience with a relevant message, content or offer is essential to keeping your marketing program manageable, within budget and effective. 

Topics: technology performance marketing podcast

Top Takeaways From Black Hat 2019

It’s hard to believe that a month has passed since we packed our bags for Vegas to attend the Black Hat 2019 conference. This year, cyber professionals from around the world congregated in the packed halls of Mandalay Bay for this leading security event, now in its 22nd year. 

Topics: Security public relations BlackHat

The Role of the Press Secretary and B2G Landscape is Changing, One Tweet at a Time

With more than 269.6 million users and climbing, Twitter has become one of the largest social media platforms in the world, allowing everyone from CEOs to teens to instantly share their thoughts. While sending out a tweet may have a low impact on the everyday citizen, high-profile government officials can share news from the Federal Government in a single tweet, reaching thousands of followers.

Topics: social media government public relations

Podcast: Storytelling in the Tech Industry - Do's and Don'ts

From defining controversial technological innovations to relaying empathy during times of crisis, there are many challenges when it comes to successful storytelling in the tech industry. In the latest episode of Merritt Group’s very own Lay of the Brand podcast, we continue the discussion from our panel hosted by George Mason University. You can check out part one of the discussion here.

Topics: branding public relations emerging technologies podcast

Q&A With a Merritt Group-er: Get to Know Megan Lipera

What do you do at Merritt Group? 

My title is Recruiter, which is the majority of what I do but I also work with my awesome boss, Colleen, on Human Resources tasks such as planning events and working on our benefits programs. No day is the same and I love that. It is my job to find the best and brightest in the marketing and public relations world and then convince them to come work for us. 

Topics: Corporate Culture HR staff profile

Keep Your Logo. Refresh Your Brand.

There’s a common misconception that ‘brand equals logo.’ Companies are often nervous about words like ‘branding’ or ‘rebrand’ because they assume it means a logo redo is in order. The thought of a new logo strikes terror in even the most open-minded of key stakeholders. They cannot stop thinking about all the signage, business cards, t-shirts and office supplies in which they’ve already invested.

Topics: Security Healthcare government branding emerging technologies creative services 2019

3 Benefits of Research-Powered Thought Leadership

Does thought leadership still matter to government audiences?

That was the core question that I discussed with Aaron Heffron of Market Connections as part of their webinar series on marketing to the Federal Government. The short answer is yes, but you should still keep reading.

Topics: content marketing government public relations performance marketing 2019

Podcast: The Evolution of Performance Marketing in Tech

Ever wondered what exactly performance marketing is, where it evolved from and how the latest developments and thinking can be harnessed for more powerful campaign results?  

In our latest episode of Lay of the Brand, Senior Marketing Project Manager Abigail Bracy provides insights into the changing data, influencer and buyer landscape and how you can use them to your advantage when it comes to refining your marketing campaign strategies. 

Topics: Security Healthcare government emerging technologies performance marketing podcast 2019

How to Dominate Black Hat Headlines This Year

In less than two weeks, thousands of security professionals will flood the halls of Mandalay Bay for Black Hat, all edging to stand out from the crowd and make a name for themselves. Yet, with the cybersecurity industry growing at an unprecedented pace, the task of rising above the noise remains a challenge. So how can marketers get beyond the event buzz and drive awareness among their key audiences? The solution is simple, yet daunting: bold, differentiated and effective storytelling.

Topics: content marketing Security public relations performance marketing 2019

Boost PR and Marketing Results Through Evidence-Based Strategies

What exactly is evidence-based practice, and how can an approach that’s revolutionized other fields like medicine, education and criminal justice be applied to the field of communications?  I had about 30 minutes to discuss this last week during a media relations webinar hosted by the National Association of County & City Health Officials for public information officers from municipalities around the country.  

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing 2019