Merritt Group Blog

Podcast: ORock Technologies CMO Shares the Art of Marketing in B2G

Marketing your products and services to government agencies isn’t as simple as swapping out the word “mission” for “profitability” on your commercial collateral. There are a number of nuances to be aware of when selling to the government as opposed to the private sector, and your content must demonstrate your understanding of these nuances.

Topics: content marketing government podcast

PRSA in San Francisco: Unpacking Emerging Technologies and the Media

Merritt Group and the Public Relations Society of America (PRSA) – San Francisco Bay Area Chapter recently hosted a panel “Meet the Media: Emerging Technologies Unpacked” to connect PR professionals with journalists covering emerging tech, with a particular focus on artificial intelligence and blockchain. 

Topics: artificial intelligence public relations journalist emerging technologies

Q&A with a Merritt Group-er:  Get to Know Colin Jeffrey

What do you do at Merritt Group?

I work as an Account Coordinator for the Government practice group. My day-to-day tasks include managing client relationships, submitting customers and clients for awards and events, compiling media scans, developing thought leadership, strengthening core messaging and more. I work to provide support on ensuring deliverables reach the client in a timely manner.

Topics: Corporate Culture government staff profile

Is “New” AI Technology Enough to Get Attention? The Answer May Surprise You

Artificial Intelligence (AI) is one of today’s hottest buzzwords among media, businesses and investors, and the AI market is growing at an unprecedented pace. There’s been a major surge in AI investments recently – venture capital funding of AI companies soared 72 percent in 2018. With so many businesses entering the field, enterprises need to differentiate themselves to the media to successfully secure coverage of their stories and showcase their brands and products. 

Topics: artificial intelligence emerging technologies

Don’t Be the Last to Know: Corporate Policies for Disclosing Data Breaches

It’s a Monday morning and the last thing you want to wake up to is finding out your entire identity was stolen. 

Topics: Security cyber cybersecurity data breach

Podcast: The Top Digital Marketing Essentials to Stay Relevant

In today’s digital world, there are thousands, if not millions of marketing tools and approaches to reach your buyer. But knowing the best approach to quickly and efficiently reach your audience with a relevant message, content or offer is essential to keeping your marketing program manageable, within budget and effective. 

Topics: technology performance marketing podcast

Top Takeaways From Black Hat 2019

It’s hard to believe that a month has passed since we packed our bags for Vegas to attend the Black Hat 2019 conference. This year, cyber professionals from around the world congregated in the packed halls of Mandalay Bay for this leading security event, now in its 22nd year. 

Topics: Security public relations BlackHat

The Role of the Press Secretary and B2G Landscape is Changing, One Tweet at a Time

With more than 269.6 million users and climbing, Twitter has become one of the largest social media platforms in the world, allowing everyone from CEOs to teens to instantly share their thoughts. While sending out a tweet may have a low impact on the everyday citizen, high-profile government officials can share news from the Federal Government in a single tweet, reaching thousands of followers.

Topics: social media government public relations

Podcast: Storytelling in the Tech Industry - Do's and Don'ts

From defining controversial technological innovations to relaying empathy during times of crisis, there are many challenges when it comes to successful storytelling in the tech industry. In the latest episode of Merritt Group’s very own Lay of the Brand podcast, we continue the discussion from our panel hosted by George Mason University. You can check out part one of the discussion here.

Topics: branding public relations emerging technologies podcast

Keep Your Logo. Refresh Your Brand.

There’s a common misconception that ‘brand equals logo.’ Companies are often nervous about words like ‘branding’ or ‘rebrand’ because they assume it means a logo redo is in order. The thought of a new logo strikes terror in even the most open-minded of key stakeholders. They cannot stop thinking about all the signage, business cards, t-shirts and office supplies in which they’ve already invested.

Topics: Security Healthcare government branding emerging technologies creative services 2019