More than half of B2B marketers are now account-based marketers. There are a lot of reasons that marketing and sales teams are coming together to build an account-based marketing (ABM) approach, but some of the most compelling are: shorter sales cycles higher-value...
2021 was an unprecedented year in the government media landscape, and we’re forecasting the shifting momentum will continue in 2022. It’s only fair for a media landscape to match a rapidly changing environment in the federal government. We’ve seen continued...
Two of the most important ingredients for a successful healthcare marketing and PR program stand on opposite ends of the spectrum — compelling human stories and high-quality data. As more healthtech and medtech companies look to contribute to the broader ecosystem of...
In the final segment of our three-part series on federal account-based marketing, Peter Jacobs of Merritt Group is joined by Aaron Heffron, Executive Vice President of Market Connections and Kate Tong, Senior Director of US Public Sector Marketing for Elastic to...
As the use of analytics tools has grown with the evolution of the marketing tech stack, so has the hunger for data-driven marketing. Marketers are on a constant quest to prove the value of their efforts, and show direct connections to sales and revenue, especially...
In May 2020, Google announced the addition of its Core Web Vitals performance metrics to the Page Experience ranking factor. The intention of this set of metrics is to assess the overall functional fitness of a website's user experience. Think of this as a quick test...