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How to make personal branding work for You

As marketers and PR pros, we’re obsessed with the nuances of our company’s brand. But it’s just as critical to take control of your personal brand. Trying to forge a professional connection with an industry influencer? Looking to move up (or out) at work? How you’re...

5 Steps for Positioning Your CEO as a Thought Leader

CEOs are typically the public face of their company, and they need a market presence to match. Here are five tips for building your CEO into a thought leader. 1. Define their personal brand CEOs (and their personalities) come in all shapes and sizes. Before stepping...

5 strategies for CMO success in a decentralized world

Merritt Group is 25 years old. In this series of posts, our partner team is exploring what’s changed over those 25 years. But more importantly, how marketing leaders can adapt now and in the future. The decentralization of customer interactions, fueled by the...