Merritt Group Blog

Suzanne Block

Recent Posts by Suzanne Block:

Is “New” AI Technology Enough to Get Attention? The Answer May Surprise You

Artificial Intelligence (AI) is one of today’s hottest buzzwords among media, businesses and investors, and the AI market is growing at an unprecedented pace. There’s been a major surge in AI investments recently – venture capital funding of AI companies soared 72 percent in 2018. With so many businesses entering the field, enterprises need to differentiate themselves to the media to successfully secure coverage of their stories and showcase their brands and products. 

Topics: artificial intelligence emerging technologies

Top Predictions on Media and Technology That Will Shape Emerging Tech in 2019

Merritt Group’s Business Technology Group is laser-focused on emerging technologies like Artificial Intelligence (AI), quantum computing, 3D printing and more, including what the rise of this technology means for the way businesses operate, in addition to what they mean for all aspects of marketing and PR. Below are a few predictions from the team on how these technologies will unfold this year, and how media and strategy will shift as a result.

Topics: content marketing IoT Security Healthcare ai government public relations 5g emerging technologies performance marketing creative services

After the Splash: Why AI Went from the Next Big Thing to Headline Fatigue

When you look back at the last few decades  of tech media coverage, there are some standout topics that have sustained long interest cycles -- the rise of the internet, the advent of mobile apps, cloud — and most recently, artificial intelligence (AI).

AI has been a lightning rod for media coverage over the past four years, but according to a research report conducted by Merritt Group’s tech PR experts, the volume of AI coverage began to level out beginning in 2017.

Topics: content marketing Security Healthcare ai government public relations emerging technologies performance marketing

How Can Your Company Get That Life-Altering Press Hit?

Every PR person gets this question: "How do we get into The Wall Street Journal? Or TechCrunch? The New York Times?" The good news is that although each reporter has a specific beat that he or she covers regularly, there is a formula for what is interesting to top-tier media outlets.

Topics: Security Healthcare startup government public relations emerging technologies 2018

Everyone Loves a Comeback Story: Here's How to Tell Yours

The pace of technology innovation - from artificial intelligence (AI) platforms to open source software to cybersecurity - is happening at such a rate that standing still often implies you’re getting left behind. We read regularly about “legacy” companies taking unfortunate turns in market leadership due to their inability to keep up with the pace of said innovation. Companies like IBM and Oracle are often labeled “legacy” despite their large investments in new technologies and acquisitions.

Yet, the playing field is evening.

Topics: content marketing Security Healthcare government public relations emerging technologies

6 Ways to Own the Stage at Your Next Industry Event

Industry events are one of the most efficient ways to get in front of important audiences in a condensed time frame. The benefits are many, from face-time with customers and prospective partners, media and analysts, as well as potential employees. But more specifically, your presence at well-attended industry events and trade shows can have a real impact on your marketing and lead-generation efforts.

But how do you rise above the noise? If the event is impactful enough, all of your competitors and partners will likely be vying for the coveted keynote slots. Does the best product win? The most visionary abstract title? We’ve got you covered with these six helpful tips to land the speaking opportunity of the year:

Topics: content marketing Security Healthcare startup government public relations emerging technologies performance marketing creative services 2018

Personalized AI: A Powerful Tool For Enterprises Is On The Horizon

What will your customers want tomorrow? What strategic decisions should you make today to hit those metrics? Getting the answer to these questions may soon be as simple as asking your very smart digital assistant, thanks to an emerging technology — artificial intelligence (AI).

Topics: ai public relations emerging technologies 2018

When is the best time to hire a PR agency?

 

Hiring a public relations (PR) agency, especially for smaller and more nimble startups, can often be a substantial investment from a budgetary and resource perspective. While the measurement for the effectiveness of PR is clearly becoming more tangible as part of today’s digital and metrics-driven world, the decision to hire any external vendor may appear as a risk when the return on investment is unclear.

Topics: Security Corporate Culture Healthcare government public relations emerging technologies 2018

Creating a Stress-Free Crisis Communications Plan

Planning for a crisis is like getting the best life insurance policy possible — you have long-term protection for family members that you care strongly about, asset protection and, perhaps the most important benefit, peace of mind. The truth of the matter is the impact of a crisis within your organization is not only felt internally, but can have a major impact on outside stakeholders, such as customers, partners, investors and media.

Topics: thought leadership

Run From The Digital Era No Longer: 5 Tips to Get You Smart on Social Media

 

Today’s digital age requires that businesses and individuals, regardless of their industry, be social. Yet, the push to be active on a plethora of channels is understandably a risky step for many

Topics: social media