Merritt Group Blog

Pazia Dwyer

Recent Posts by Pazia Dwyer:

A Record Year for Merritt Group’s Merry Week of Giving

You’ll find in plain sight within Merritt Group’s set of values, and evident at our offices, that we value helping others very highly. We recognize that not everyone is as fortunate as we are. So, each year, in the spirit of the holiday season, we come together as a group towards our mission of lending a hand, giving our time, and donating needed items to organizations in our communities during our annual Merry Week of Giving (MWoG).

Topics: Giving Back Merry Week of Giving InBalance

A Winning Launch Plan for New IoT Technologies

As connected devices and “smart” technology continue to transform industries, more and more companies are developing Internet of Things (IoT) solutions that will be part of the projected $1.7 trillion market by 2019. The opportunity is huge, but these companies need a winning launch plan in order to stake their claim and gain attention for their IoT technologies. It starts with the fundamentals of any good marketing plan - good research to define the opportunity, core elements of communication and messaging, integration of channels and a plan for execution. In a crowded market, it will be critical for IoT innovators to strategically position themselves to cut through the hype, become a thought leader, and remain relevant in an ever-changing business landscape.

Topics: IoT