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Get the inside scoop on the latest strategies, trends and best practices for engaging your audiences and converting your buyers.

Molly McCabe

Covering your bases to convert healthcare buyers

In March 2020, health systems around the world scrambled to find, purchase, and implement new tools and technologies to meet the needs of their clinicians, staff, and patients. It seemed like for every pandemic challenge there was a new solution on the market, and...

Autonomous vehicles are here: What does it mean for marketers?

Don’t be too surprised next time you hail a ride or order groceries and find there’s no actual driver behind the wheel. In cities around the world, emerging players in autonomous vehicles (AVs) are piloting programs to test the readiness of AV technology, as well as...

6 tips for creating modern messaging platforms

In Merritt Group’s “Partner Perspectives” series, our agency leaders share their experiences empowering successful marketing, PR and creative programs for industry-leading tech brands.  Messaging and positioning, which usually go hand-in-hand, form the foundation of a...

What do B2B marketers need to know about the metaverse?

Metaverse is the buzzword of the moment. Various investments have moved it from a fantastical concept to front-page news, including Epic Games announcing $1 billion in funding to support its long-term metaverse vision, Microsoft launching its “metaverse tech stack”...

ABM and LinkedIn: 5 steps for success

More than half of B2B marketers are now account-based marketers. There are a lot of reasons that marketing and sales teams are coming together to build an account-based marketing (ABM) approach, but some of the most compelling are:  shorter sales cycles higher-value...

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