Merritt Group Blog

Mia Damiano

Recent Posts by Mia Damiano:

How to Dominate Black Hat Headlines This Year

In less than two weeks, thousands of security professionals will flood the halls of Mandalay Bay for Black Hat, all edging to stand out from the crowd and make a name for themselves. Yet, with the cybersecurity industry growing at an unprecedented pace, the task of rising above the noise remains a challenge. So how can marketers get beyond the event buzz and drive awareness among their key audiences? The solution is simple, yet daunting: bold, differentiated and effective storytelling.

Topics: content marketing Security public relations performance marketing 2019

3 Ways to Focus Your 2019 Cybersecurity Marketing Budget

The holidays are right around the corner and you know what that means….time to map out your 2019 marketing budget! As many of us well know, it’s hard to get into the holiday spirit when sorting through spending priorities stands in your way. But before you feel like a Scrooge and your head starts spinning, take a step back and consider the big picture.

In an effort to put the happy back in the holidays and demystify cybersecurity marketing, we teamed up with T.E.N., an industry-leading technology and security executive marketing and networking organization, to survey more than 100 CISOs and uncover insights into where to spend in 2019. Searching for the answers to your biggest cybersecurity marketing questions? Look no further. We have the key:

Topics: content marketing Security public relations CISO performance marketing creative services 2018

The Hustle & Bustle of Black Hat: What Are Security Influencers Buzzing About?

The summer is nearly in our rear view and that can only mean one thing: Black Hat is here. With the majority of the security industry set to flood Mandalay Bay next week, the buzz is hitting fever pitch. From compelling keynotes and demos on the show floor, to hacked WiFi and parties galore, Black Hat is the place to be when it comes to the hottest cyber security research and trends.

But what sets this year’s show apart from past events? To uncover why Black Hat 2018 is not to be missed, we polled some of our key security influencers to get a pulse on what they’re most looking forward to this year and why.

Here’s what they had to say...

Topics: IoT Security ai public relations CISO 2018

Uniting Women in Cyber Symposium: The Epitome of Female Empowerment

 

As far back as 1984, 37 percent of women were entering the fields of math and science; so how is it that women make up only 11 percent of today’s tech and security workforce? As a woman working in the cybersecurity field, I consider the issue of women in security as close to my heart. So, when I had the opportunity to attend an event devoted entirely to the topic, you’d better believe I signed up immediately!

Topics: Security Women in Technology 2018

Black Hat Buzz: Key Media Report on What’s Buzzworthy This Year

With Black Hat Las Vegas just a few days away, most of the security industry is gearing up for one of the largest shows of the year, held at Mandalay Bay. From booth demos and keynotes to the famed Wall of Sheep and bustling party scene, Black Hat is a “must attend” conference for sharing the latest and greatest in cyber security threat and vulnerability research.

Topics: Security Black Hat