Merritt Group Blog

Laura Asendio

Recent Posts by Laura Asendio:

5 Steps to Improve Your Marketing to the CISO

Oftentimes, marketing and sales teams get too caught up in the numbers when going after new business leads and targeting top CISOs. Many sales teams treat new business and prospecting as a sprint, not a journey, and that right there is their downfall. By remaining shortsighted and just trying to “close the deal,” they’re completely ignoring the CISO’s pain points and may have already lost their opportunity to get in the door to sell their solutions.  

Topics: content marketing Security public relations CISO performance marketing creative services

2018: Will It Be The Rise or Fall of IoT?

 

This blog post was initially supposed to focus on IoT security trends. However, one thing became very clear as I began writing: the number one 2018 trend is IoT device hacking, and it’s already happening.

Topics: IoT Security Healthcare government public relations emerging technologies 2018