Merritt Group Blog

Julia Sarver

Recent Posts by Julia Sarver:

Merritt Group Wins Gold at the 2018 ADDY® Awards

 

Last week, our Creative Team descended upon Georgetown for the 58th Annual American Advertising Awards Gala (ADDY®s). This year’s gala took place at Gypsy Sally’s, an intimate live music venue, nestled under the Key Bridge in Washington, D.C. The venue proved to be a fitting environment for this year’s theme, “Resist the Expected.”

Topics: creative design

DOs and DON’Ts for Better Data Visualization

Our time is precious. No one wants to waste unnecessary minutes combing through data and drawing conclusions. Enter infographics and data visualizations. These visual timesavers can be instrumental in helping your clients or customers comprehend your data.

Here are a few dos and don’ts for your next infographic.

Topics: thought leadership

Enhance Your Next Event With Unique Marketing Ideas

So, you’ve got an event coming up. Chances are, you’re looking for ways to effectively engage your audience or ensure attendees remember your brand long after the last session. Here are five questions to ask yourself as you prepare to effectively brainstorm marketing efforts, design your booth, order your swag or create collateral.

Topics: thought leadership

Photoshop is Not the Great and Powerful Oz

“Can’t you just Photoshop it?”

This question is like nails on a chalkboard to any graphic designer. At some point in time, people began viewing Photoshop as a digital magic wand that could make all your wildest photo dreams come true. 

While Photoshop has tremendous capabilities, there are limitations and things to be mindful of. Hopefully the following diagrams help to increase your understanding of this impressive creative tool.

Topics: creative

The Joy of Stock Photography

Stock photography is a necessary evil. While designers would always prefer a photo shoot with custom images, it’s rarely cost-effective or timely. Though stock photography has come a long way, there are still many terrible images out there and this blog will hopefully help you avoid them.

Topics: creative

Logo Design: Behind the Scenes

deignlogo

Logos are everywhere, branding everything from our toothpaste to our cars. But how are these logos created? At Merritt Group, we follow an extensive process when designing logos.