Merritt Group Blog

Julia Sarver

Recent Posts by Julia Sarver:

Keep Your Logo. Refresh Your Brand.

There’s a common misconception that ‘brand equals logo.’ Companies are often nervous about words like ‘branding’ or ‘rebrand’ because they assume it means a logo redo is in order. The thought of a new logo strikes terror in even the most open-minded of key stakeholders. They cannot stop thinking about all the signage, business cards, t-shirts and office supplies in which they’ve already invested.

Topics: Security Healthcare government branding emerging technologies creative services 2019

Brand a Startup in Half the Time: Here's How

Don’t be scared at the prospect of branding, assuming you need an extensive timeline and a massive budget to be successful. A branding project doesn’t have to take months or years. Accelerating the execution process - from concept to implementation - just takes a few simple ingredients. Here are the essentials I’ve distilled for you based on years of branding experience. 

Topics: Security Healthcare government branding emerging technologies creative services 2019

Interactivity is the New Black

 

As our consumption of content moves from print/analog to digital, so does the approach to design. When my career began (in the world of consumer advertising), design production was much more cut and dry. The content would either be viewed at arms-length, in a magazine or direct mailer, or be viewed from a distance on a bus shelter, billboard or metro sign. Today’s digital-first landscape is a different ballgame.

Topics: content marketing Security Healthcare government emerging technologies performance marketing creative services 2018

Merritt Group Wins Gold at the 2018 ADDY® Awards

 

Last week, our Creative Team descended upon Georgetown for the 58th Annual American Advertising Awards Gala (ADDY®s). This year’s gala took place at Gypsy Sally’s, an intimate live music venue, nestled under the Key Bridge in Washington, D.C. The venue proved to be a fitting environment for this year’s theme, “Resist the Expected.”

Topics: Corporate Culture creative services 2018

DOs and DON’Ts for Better Data Visualization

Our time is precious. No one wants to waste unnecessary minutes combing through data and drawing conclusions. Enter infographics and data visualizations. These visual timesavers can be instrumental in helping your clients or customers comprehend your data.

Here are a few dos and don’ts for your next infographic.

Topics: thought leadership

Enhance Your Next Event With Unique Marketing Ideas

So, you’ve got an event coming up. Chances are, you’re looking for ways to effectively engage your audience or ensure attendees remember your brand long after the last session. Here are five questions to ask yourself as you prepare to effectively brainstorm marketing efforts, design your booth, order your swag or create collateral.

Topics: thought leadership

Photoshop is Not the Great and Powerful Oz

“Can’t you just Photoshop it?”

This question is like nails on a chalkboard to any graphic designer. At some point in time, people began viewing Photoshop as a digital magic wand that could make all your wildest photo dreams come true. 

While Photoshop has tremendous capabilities, there are limitations and things to be mindful of. Hopefully the following diagrams help to increase your understanding of this impressive creative tool.

Topics: creative

The Joy of Stock Photography

Stock photography is a necessary evil. While designers would always prefer a photo shoot with custom images, it’s rarely cost-effective or timely. Though stock photography has come a long way, there are still many terrible images out there and this blog will hopefully help you avoid them.

Topics: creative

Logo Design: Behind the Scenes

deignlogo

Logos are everywhere, branding everything from our toothpaste to our cars. But how are these logos created? At Merritt Group, we follow an extensive process when designing logos.