Merritt Group Blog

Jonathan Schubert

Recent Posts by Jonathan Schubert:

3 Myths About Reaching Federal Decision Makers

 

It’s easy to make assumptions based on the stereotype of a federal-decision maker. We have our preconceived notions of who they are, where they live and work and how we believe they seek out relevant content for their agencies.

However, it’s time to stop running marketing and awareness campaigns aimed at federal agencies using tired, old thinking. To that end, a Federal Content Marketing Review survey provides clarity and data about what’s really involved in reaching federal decision-makers effectively – and busts a few myths in the process:

Topics: content marketing Security Healthcare government public relations emerging technologies performance marketing creative services 2018