Merritt Group Blog

Brooke McClary

Recent Posts by Brooke McClary:

Improving Your PR Strategy in an Evolving Security Market

The security market is an evolving landscape where the threats often outpace the solutions, and new challenges arise every day. Because of this ever-changing atmosphere, there is always room for growth and improvement when it comes to the way we interface with media and our clients. That’s why last month, Merritt’s Security Practice Group convened for a boot camp on media relations best practices.

We sat down with seven reporters from top industry publications, including Dark Reading, Ars Technica, CyberScoop and The Wall Street Journal, to dive into the needs and preferences of modern journalists to hear straight from the source. These conversations shed some light into how the industry is changing and how we can incorporate new tactics to stay at the top of our game. Here are five key takeaways from our conversations:

Topics: cyber public relations journalist

Merritt Group Kicks Off the Giving Season at Head Start

Merritt Groupers kicked off the season of giving on Tuesday with a trip to Head Start, a branch of Northern Virginia Family Service’s (NVFS) early education program. The Head Start program is designed to promote school readiness in low-income children ages 3 to 5, who may otherwise find themselves behind their peers in preparedness once they reach kindergarten. Through educational, health, nutritional, social and other services, Head Start enhances the cognitive development of the children who participate.

Topics: blog Philanthropy Corporate Culture

Merritt Group's Got Spirit! How About You?

Last week, Merritt Group celebrated our first annual Spirit Week. With a fun-filled theme each day and small in-office events throughout the week, we focused on physical well-being and healthy competition.

On Monday, Merritt Group-ers suited up to reveal their inner superheroes (or supervillains), then used their powers for a heated game of office knockout. Senior VP & Partner, Shahed Ahmed, eventually took home the win, but not without some fierce competition from account supervisor, Mia Damiano.

Topics: Corporate Culture Philanthropy