Merritt Group Blog

Q&A With a Merritt Group-er: Get to Know Hayley Bumgardner

Get to know who's who on the Merritt Group team! 

Topics: career staff profile

Why Long-Form Content is (Still) Critical to Engaging Government Buyers

Long-form content marketing is dead, right?

Our attention spans have dropped to a disturbing low of 8 seconds, so content has to be visual, short and simple to engage target audiences. That’s what the marketing world has been collectively preaching for the past decade. While that sentiment isn’t totally wrong, it doesn’t reflect the nuanced world we live in. The fact remains that various content formats have different goals, and make sense at different points in the buying cycle – especially in the government market.

Topics: content marketing government

Forget the Royal Baby! These Are the Can't-Miss Cyber Events of the Season

If you follow the Royals, it has been quite a decade for grand events – from Kate Middleton and Prince William’s wedding in 2011, to Meghan Markle and Prince Harry’s wedding in 2018, to the birth of their first child.

Topics: Security public relations events

5 Easy Ways to Boost B2B Sales with Video

If you haven’t integrated video into your content marketing mix yet, you could be missing an enormous opportunity to cost-effectively reach, engage and convert more customers. It’s hard to argue with the fact that marketers that use video are growing revenue a whopping 49 percent faster!

Topics: content marketing video

Segment, Grade and Score Your Leads to Increase Deal Sizes

Two major KPIs that we use for our clients to measure marketing effectiveness is decreasing Cost Per Acquisition (CPAs) and increasing deal size. There are a variety of ways you can impact both KPIs, but one of the most strategic is the combination of lead grading and scoring, and segmentation as a precursor to both.

Topics: Security performance marketing sales enablement