Merritt Group Blog

Q&A With a Merritt Group-er: Get to Know Licie Leite

Get to know the latest addition to the Merritt Group team! 

Topics: career

3 Keys to Effective Lead Management

In sales and marketing, your database of customers and prospects is sacred. In B2B software, hardware and services sales – in which prospects can be highly specialized in their needs, and therefore require narrow targeting –  that database and the care with which contacts are treated are supreme.

Topics: marketing

3 Ways Data Enrichment Can Increase Your Conversion Rates


As they say, knowledge is power. And in our world of marketing and sales, more knowledge about your prospects means better targeting and segmentation, more effective nurturing and smarter sales prospecting.

Topics: marketing data