Merritt Group Blog

Emerging Technology Experts Make a New Transformation

At Merritt Group, staying ahead of cutting-edge technology in addition to marketing and public relations trends is at the very root of our agency’s core values. Whether it’s expanding our expertise in all things digital marketing (performance marketing, content marketing, creative services, etc.) or keeping up with the ever-changing tech landscape, our team gets goosebumps just thinking about creative possibilities that inspire real change within the rest of the market.

Topics: branding public relations emerging technologies

Q&A With a Merritt Group-er: Get to Know Licie Leite

Get to know the latest addition to the Merritt Group team! 

Topics: career

3 Keys to Effective Lead Management

In sales and marketing, your database of customers and prospects is sacred. In B2B software, hardware and services sales – in which prospects can be highly specialized in their needs, and therefore require narrow targeting –  that database and the care with which contacts are treated are supreme.

Topics: marketing

3 Ways Data Enrichment Can Increase Your Conversion Rates

As they say, knowledge is power. And in our world of marketing and sales, more knowledge about your prospects means better targeting and segmentation, more effective nurturing and smarter sales prospecting.

Topics: marketing data