Get to know the latest addition to the Merritt Group team!
Merritt Group Staff, on Apr 18, 2019 10:51:19 AM
In sales and marketing, your database of customers and prospects is sacred. In B2B software, hardware and services sales – in which prospects can be highly specialized in their needs, and therefore require narrow targeting – that database and the care with which contacts are treated are supreme.
Shahed Ahmed, on Apr 11, 2019 12:34:13 PM
As they say, knowledge is power. And in our world of marketing and sales, more knowledge about your prospects means better targeting and segmentation, more effective nurturing and smarter sales prospecting.