Merritt Group Blog

5 Ways to Grab Investor Attention With Video

Microsoft famously made the comparison that a human’s attention span is shorter than that of a goldfish – nine seconds compared to eight, ouch! This means that you have just about the blink of an eye to grab an investor’s attention or they’ve already moved on to the next hot startup.

Topics: technology video

Top Tips for Executing Your Far-Afield Trade Show

 Each year, our teams zig and zag from our office outside Washington, D.C. to destinations ranging from Montgomery, Alabama, to San Diego, to Honolulu to execute trade show experiences for our clients. As marketers, sometimes we get lucky: when events are in our backyard, execution is easier, and problems are more straightforward to solve. But often we have to hit the road to new or far-flung destinations - which requires a lot of planning and logistics expertise. Fortunately, making tracks also means accumulating some practical wisdom for showcasing a company at an event to remember.

Topics: trade shows

4 B2B Marketing Trends to Watch in 2019

“Knock, knock.” “Who’s there?” “2019!” It’s hard to believe, but it’s no joke that another year has already descended upon us. That means it’s time for our annual look ahead, and the coming year is poised to be one of the most exciting yet for B2B marketing.

Topics: branding design digital marketing