Merritt Group Blog

Q&A With a Merritt Group-er: Get to Know Rachel McIntyre

 

What do you do at Merritt Group?

I am a Marketing Project Manager in the Marketing Services department at MG.

Who do you love to follow on Twitter or Instagram and why?

I love to follow food accounts on Instagram - cooking is a hobby of mine and I’m always looking for new recipes to try. The photos always draw me in! A few of my favorites are: @halfbakedharvest, @nytcooking, @ambitiouskitchen.

Topics: public relations career

Improving Your PR Strategy in an Evolving Security Market

The security market is an evolving landscape where the threats often outpace the solutions, and new challenges arise every day. Because of this ever-changing atmosphere, there is always room for growth and improvement when it comes to the way we interface with media and our clients. That’s why last month, Merritt’s Security Practice Group convened for a boot camp on media relations best practices.

We sat down with seven reporters from top industry publications, including Dark Reading, Ars Technica, CyberScoop and The Wall Street Journal, to dive into the needs and preferences of modern journalists to hear straight from the source. These conversations shed some light into how the industry is changing and how we can incorporate new tactics to stay at the top of our game. Here are five key takeaways from our conversations:

Topics: cyber public relations journalist