Merritt Group Blog

5 Key Takeaways from D.C. CyberWeek's Zero Day Con

Last week, members of the Merritt Group Security Practice group participated in Zero Day Con D.C., as part of the nation’s largest cybersecurity festival D.C. CyberWeek. This independent conference consists of keynote speakers, panel discussions and interactive learning sessions that came to Washington, D.C. thanks to support from Strategic Cyber Ventures, a venture capital firm specializing in cyber investments. Themed “Hacking Democracy,” this event marked the first time the Con has been held in D.C. since its inception in Dublin, Ireland two years ago.

Topics: Security IoT cyber

5G: The Future of Integrated, Communicative Technologies

What had started as a passion for scientific curiosity, some 150 years after Alexander Graham Bell’s first experiment in sound, has led to the foundation of modern-day societal infrastructure. We are now in the midst of another digital revolution for what is commonly known as digital telecommunications. This is thanks to the rapid advancement of broadband and cellular technologies, which have expanded dramatically to alter our nation's communication infrastructure.

Where people used to talk to each other via 2G, 3G and 4G technology, 5G is allowing the Internet of Things – like autonomous cars for example – to communicate with each other. With 5G networks, we will experience faster speeds at expanded bandwidths. This makes data sharing more secure and fluid, transferring and connecting all devices from traffic reports, traffic lights, sensors on cars, through technological resources that can respond to that data in an instant. The expanded network potential of 5G will lead to more advanced applications and better data insights, allowing more than just vehicles to multi-task and communicate near effortlessly.

Topics: thought leadership 5g

Inside the Mind of the CMO with Students at GMU

I speak in front of groups, large and small, pretty often these days, but I must admit I definitely had some butterflies as I stood in front of 30 or so students in a classroom at George Mason University recently. I wasn’t sure what to expect or what hard questions I’d get from this class of bright-eyed undergraduate students, but I was graciously afforded the opportunity by GMU professor Sergei Samoilenko (connected through my colleague Richard Sheehe) to speak to the students. The topic was market research we had done recently at Merritt Group to better understand the priorities and challenges of technology CMOs. I titled my presentation “Inside the Mind of the Chief Marketing Officer (CMO).”

Topics: marketing CMO

Federal Data Strategy: Helping Gov Drive Digital Transformation

The world is currently witnessing a fourth industrial revolution. The U.S. Energy Information Administration projects a 28 percent increase in world energy use by the year 2040, affecting food, transportation and more. Meanwhile, innovative technologies are used to support these global transformations. Driving this fourth wave and underpinning these technologies is one essential ingredient: data. 

Data was certainly the hot topic at Informatica’s 2018 World Tour’s stop in Washington DC. To kick off the event, Anil Chakravarthy, CEO of Informatica, discussed how data can drive intelligent disruption and digital transformation across industries. “We believe in the disruptive power of data to transform every business, every government agency and every non-profit,” Chakravarthy said. “Data is helping to drive digital transformation with new customer engagement models – or new citizen engagement models for government, new products and services, and new operating models, like those of Uber or Amazon.”

Topics: government federal marketing

After the Splash: Why AI Went from the Next Big Thing to Headline Fatigue

When you look back at the last few decades  of tech media coverage, there are some standout topics that have sustained long interest cycles -- the rise of the internet, the advent of mobile apps, cloud — and most recently, artificial intelligence (AI).

AI has been a lightning rod for media coverage over the past four years, but according to a research report conducted by Merritt Group’s tech PR experts, the volume of AI coverage began to level out beginning in 2017.

Topics: public relations artificial intelligence ai machine learning technology

Merritt Group's Got Spirit! How About You?

Last week, Merritt Group celebrated our first annual Spirit Week. With a fun-filled theme each day and small in-office events throughout the week, we focused on physical well-being and healthy competition.

On Monday, Merritt Group-ers suited up to reveal their inner superheroes (or supervillains), then used their powers for a heated game of office knockout. Senior VP & Partner, Shahed Ahmed, eventually took home the win, but not without some fierce competition from account supervisor, Mia Damiano.

Topics: Corporate Culture Philanthropy

5 Steps to Improve Your Marketing to the CISO

Oftentimes, marketing and sales teams get too caught up in the numbers when going after new business leads and targeting top CISOs. Many sales teams treat new business and prospecting as a sprint, not a journey, and that right there is their downfall. By remaining shortsighted and just trying to “close the deal,” they’re completely ignoring the CISO’s pain points and may have already lost their opportunity to get in the door to sell their solutions.  

Topics: CISO Chief Security Officer Security