Merritt Group Blog

Q&A With a Merritt Group-er: Get to Know Nick Rizzo

 What do you do at Merritt Group?

I work as an account coordinator in the Business Technology Group. I work with clients in the fields of artificial intelligence, big data and Internet of Things.

Topics: Corporate Culture

Industry Reacts: 2018 Federal Government Contractor Study

The results are in! If you’re pursuing government business, you won’t want to make another marketing or business development (BD) move until you read this year’s Federal Government Contractor Study.

Unveiled by Merritt Group earlier this week, together with partners Market Connections and Professional Services Council, the study reveals the best BD and marketing practices and strategies of winning contractors. Merritt’s Sean O’Leary moderated a panel of experts at the launch event in Arlington, VA to dig deeper into the data and gain additional industry perspective on what’s working (or not) in the contracting world.

Topics: government Marketing to the Government federal marketing

5 Content Tools to Cure Writer’s Block

Do you remember the 90’s show Home Improvement? In that series, Tim Allen played the bumbling Tim "The Toolman" Taylor, host of the "Tool Time” home-improvement show. His quest for more power usually led him into destructive shenanigans, fits of  of catchphrase grunts and an upset wife. His saving grace? His Bob Villa-esque sidekick, Al, who was the only one with common sense or the practical knowledge to fix Tim’s messes. Al was able to accomplish this through a steadfast resolve to always have the right tool on for the right job on hand.

Topics: content marketing

Q&A With a Merritt Group-er: Get to Know Rebecca Horky

 

 What do you do at Merritt Group?

I am an Account Executive supporting Merritt Group’s Cybersecurity Practice. I also help manage and curate Merritt Groups social media properties such as Twitter, LinkedIn, Facebook or Instagram (shameless plug!).

Topics: Corporate Culture

The 3 Things You Need To Be Successful With Media Relations

There are few better feelings as a PR professional than getting interest from your dream publication on a big initiative. I remember the first time I heard back from Wall Street Journal and the journalist was interested in chatting with my client to hear more about the story angle. I also may or may not have also shed a tear on that day.

Topics: public relations media relations

What B2B Brands Can Learn From IHOP...or IHOb

 What began as an attempt to market a new menu offering has turned into a full-fledged rebranding effort for IHOP, famously known for its pancakes. The restaurant chain recently changed its name, raising the question of whether the new brand is here to stay or simply a PR stunt to shake up customer attitudes about the restaurant.

Topics: thought leadership branding

Learn the Secrets to Government Contractor Success

 

You may think you know how government contractors succeed through marketing, but the results of a recent survey may surprise you.

Did you know 86% of government contractors have event sponsorships in their 2018 marketing budgets? 

Did you know that 53% of contractors increased their digital advertising spending this year? 

Topics: thought leadership government marketing