Merritt Group Blog

What the Google Marketing Platform Adaptation and Rebrand Means for B2B Marketers

RIP household marketing brand names AdWords and DoubleClick. It was a good 22-year run, but with the changing technology landscape, Google has strategically rebranded and introduced The Google Marketing Platform, or GMP for short.

Topics: thought leadership

What Do the World Cup and Content Marketing Have in Common?

World Cup 2018 is well underway and we have an enthusiastic bunch of soccer (or “football,” if you will) fans here at Merritt Group. The games have been streaming around the clock and trash talk is reaching a fever pitch. While many brackets are already on life support, I can proudly say that our collective vuvuzela game remains strong.

But what does all this soccer fervor have to do with content marketing? Believe it or not, there are some striking similarities between what makes a winning soccer team and a successful content marketing program.

Topics: content marketing thought leadership

Q&A With a Merritt Group-er: Get to Know Melanie Ford



What do you do at Merritt Group?

I’m an account executive in the Cybersecurity Practice. I provide PR, marketing and strategic communication support for a range of companies that deliver security consulting, network visibility, cloud security and SOC solutions.

Topics: Corporate Culture

What Anthony Bourdain Taught Me About Storytelling

I’m not “hip” to most pop culture, and celebrity news is not quite my thing, but man, Anthony Bourdain’s passing hit me more than I thought it would - even weeks later. Bourdain was undeniably an incredible storyteller, and that’s why I, and so many others who didn’t even know him personally, felt the weight of his tragic loss.

Topics: content marketing thought leadership

4 Mistakes Startups Can't Afford to Make

Marketing is complicated. As a startup you know it’s important to communicate with your audience and to nurture relationships along the way. But when your team is lean and mean and focused on making sales to grow the business, it can seem like a distraction to shift attention to a proactive marketing campaign.

Topics: startup start ups media relations start-up

Q&A With a Merritt Group-er: Get to Know Neeka Eghbali


What do you do at Merritt Group?

I’m a summer intern working on a variety of client and creative projects.

What’s your greatest moment — whether in work, school or marketing/PR — so far?

My greatest moment in PR so far is landing an internship at Merritt Group and being able to work with my friends and former VT PRSSA colleagues, Katie Pesek and Melanie Ford! I am a public relations major and although I’ve held internships in the past, this is my first at a PR firm. I really wanted to apply what I’ve learned in the classroom to a real-world setting, and now I get that chance. It has been incredibly exciting to say the least.

Topics: Corporate Culture

Did A Robot Write This Blog Post?


I was weaving my way through Washington, D.C. traffic last week on the way to a client meeting when I caught an interesting story on 1A radio about “Artificial Intelligence. Real News?” For once, sitting in the car for an extended period is going to be a good thing, I thought. Excellent.   

My ears initially perked when I heard about the role of artificial intelligence (AI) in the royal wedding coverage transforming some of today’s major newsrooms. The panel of guests was impressive: The Washington Post Artificial intelligence guru Jeremy Gilbert; Nick Rockwell chief technology officer at The New York Times; Rubina Madan Fillion, director of audience engagement for The Intercept; and John Keefe, a developer at Quartz Bot Studio, professor at CUNY Grad School of Journalism and former editor of Data News at WNYC.

Topics: content marketing thought leadership artificial intelligence

Bright Beginnings: Merritt’s Volunteer Day Off


Agency life is fast paced. It requires the ability to multi-task and pivot quickly, and demands a constant focus on client needs. That can be taxing if you don’t keep things in perspective. One way Merritt Group helps to keep staff so energized to focus on our client work is the firm’s dedication to helping employees maintain balance in their lives. Whether it’s offering flex time, holding monthly exercise classes, or sponsoring the annual Merry Week of Giving and supporting ad hoc causes through the year, Merritt Group has created a culture that celebrates all aspects of an individual’s well being.

Topics: InBalance Corporate Culture HR

Q&A With a Merritt Group-er: Get to Know Amy Zepf

What do you do at Merritt Group?

I’m a senior graphic designer in the marketing services group.

What’s your greatest moment — whether in work, school or marketing/PR — so far?

My greatest moment at Merritt Group was when our creative team did the branding for AdWeek DC. We conceived everything from the theme down to the collateral. It was a huge success and a great case study. It was nice to be able to attend an event that was utilizing designs we created.

Topics: Corporate Culture

Interactivity is the New Black


As our consumption of content moves from print/analog to digital, so does the approach to design. When my career began (in the world of consumer advertising), design production was much more cut and dry. The content would either be viewed at arms-length, in a magazine or direct mailer, or be viewed from a distance on a bus shelter, billboard or metro sign. Today’s digital-first landscape is a different ballgame.

Topics: thought leadership branding design