Merritt Group Blog

6 Ways to Own the Stage at Your Next Industry Event

Industry events are one of the most efficient ways to get in front of important audiences in a condensed time frame. The benefits are many, from face-time with customers and prospective partners, media and analysts, as well as potential employees. But more specifically, your presence at well-attended industry events and trade shows can have a real impact on your marketing and lead-generation efforts.

But how do you rise above the noise? If the event is impactful enough, all of your competitors and partners will likely be vying for the coveted keynote slots. Does the best product win? The most visionary abstract title? We’ve got you covered with these six helpful tips to land the speaking opportunity of the year:

Topics: startup start ups trade shows media relations start-up

Consider Me a Member of the Blockchain Gang

In my time at Merritt Group, I've learned a tremendous amount about emerging technology in today's world, and I continue that hunt for knowledge each day. An area that's recently caught my eye is the exploding blockchain space, which seems to increasingly dominate headlines day after day. Here are some of my thoughts on the technology, articles and data I've culled through and why I think blockchain really is the next big thing.

Three PR Myths for Companies in Crisis to Avoid: What United Airlines Could Learn from Starbucks

In an era when the customer experience is everything, it’s pretty much the definition of a full blown PR crisis when you wrongly arrest customers in your coffee shop or drag someone off your plane in full view of customers with smartphones who send the video viral.

Topics: media relations public relations crisis communications

What Do Amazon’s Ad Ambitions Mean for B2B Tech Marketers?


Amazon continues to make news around its ambitions to invade the ad space. Last week, news broke that Amazon stopped buying (and offering its sellers) Google Search ads. These are the ads that appear alongside Google search results when Google users search for products. Amazon already has a very similar product, Headline Search Ads, that show up at the top when someone searches for a product on You've seen it – it looks like the following ad. So it’s not surprising that, on conviction alone, Amazon wouldn't want to run similar ads on Google search.

Topics: digital marketing advertising Amazon

Q&A With a Merritt Group-er: Get to Know Jenna Needham

What do you do at Merritt Group?

I’m an account coordinator in the Government Practice group.

What’s your greatest moment — whether in work, school or marketing/PR — so far?

One of them was my first time pitching while I was a communications intern at K12 Inc. I had never pitched before so I was extremely nervous, but I did secure a media placement! It was a great feeling and still is every time I secure an opportunity.

Topics: Corporate Culture

How to Build Valuation

One of my favorite shows on television is “Antiques Roadshow.” If you’re not familiar with the program, people take some of their most prized possessions and family heirlooms to find out from the panel of expert appraisers if what they have is trash or treasure.

When evaluating the value of the painting, Persian rug or Chippendale table, the experts consider a number of factors, such as the artist, condition, history and market demand. This process is not unlike what you’ll go through as a startup looking for cash, to go IPO, or court a merger or acquisition exit. One of the challenges around building valuation is it that it can often seem more like an art than a science.

Topics: startup start ups media relations start-up

Will Facebook Offer an Ad-Free Subscription Service?

Topics: social media marketing facebook

Q&A With a Merritt Group-er: Get to Know Katie Pesek

What do you do at Merritt Group?

I’m an account executive in Merritt Group’s Cybersecurity Practice.

What’s your greatest moment — whether in work, school or marketing/PR — so far?

My greatest moment (so far) was when I found out I was being promoted from an account coordinator to an account executive. My first year at Merritt Group was one of significant learning and growth so it was extremely rewarding to take a step back and recognize how far I’ve come, as well as where I am going.

I also teared up when I got my first piece of Wall Street Journal coverage. So that was neat too.

Topics: Corporate Culture