Merritt Group Blog

RSA Wrap-Up: What Drove the Conversation at RSA 2018?

We made it through another fantastic 2018 RSA Conference week, where 50,000 security professionals, vendors and reporters from around the world gathered to catch up on the latest in technology and information security. If you’re anything like us, you’ve been reading up on the buzz that came out of RSA this year. But what were the hottest discussion areas resulting from this year’s conference?

Topics: RSA Security technology

Q&A With a Merritt Group-er: Get to Know Laura Klebanow

What do you do at Merritt Group?

Associate Marketing Director supporting Samsung’s demand gen program.

Topics: Corporate Culture

Merritt Group Named a Best Place to Work!

 

Another trophy for the case! Merritt Group has been named one of Washington Business Journal’s Best Places to work for 2018! This award recognizes companies that go beyond the norm to foster an enjoyable and meaningful work environment for their employees. Out of 423 nominations, we landed in the top 100 honorees and will find out our official ranking on May 17th at the awards event at the MGM National Harbor.

Topics: Human Resources Corporate Culture

Marketing to the CISO? Time to Better Understand Your Buyer

 

Over 500 security vendors have descended upon San Francisco this week at RSA Conference 2018. With vendor booths filling up the Moscone Center’s North and South halls, the latest and greatest security products and services will be hawked to no end. And let’s not forget the free t-shirts, fidget spinners, laptop camera covers and other enticing giveaways to draw booth traffic! Many vendors will also host private dinners and elaborate parties to try and drive additional RSA “buzz” and excitement. When all is said and done, millions of marketing dollars will be spent by these vendors at RSA with one major goal in mind: capture qualified CISO leads.

Topics: thought leadership Security CSO

Federal and Contractor Priorities Aren’t That Different

 

For years, the assumption has been that federal agencies and federal contractors have different priorities when it comes to business partnerships – but there’s long been a need to gain more clarity. Thankfully, a recent survey sheds light on the issue.

Topics: thought leadership federal marketing

RSA 2018 Trend Watch: GDPR, Cryptocurrency, Cloud - Oh My!

 

In 2017, a record number of 43,000 attendees descended upon the Bay Area for five full days of educational training from experienced industry practitioners at RSA Conference, the world’s premier infosec event. RSA 2018 is expected to have an even larger attendance and feature over 400 sessions (more than 30 hours of content), over 25 keynote speakers, plus high-level networking with thousands of the security industry’s best and brightest.

Topics: thought leadership Security RSA

3 Reasons Why the Facebook Case is Such a PR Nightmare

 

This week, Facebook CEO Mark Zuckerberg heads to Washington to testify before Congress in the wake of revelations that data analytics firm Cambridge Analytica harvested private information on millions of Facebook users in support of Donald Trump’s 2016 election campaign. With every new detail that emerges, Facebook’s reputation and stock continue to take a hit (and as my colleague recently wrote, a #DeleteFacebook campaign is having wide-ranging effects).

Topics: thought leadership

How to Make Content More Accessible for Federal Workers

 

Reaching federal decision-makers has always been a challenge, thanks to restrictions placed on the content they’re allowed to view during work hours through government-issued devices. At the same time, advances in technology have allowed these decision-makers to use personal devices to access content for work, particularly after they leave the office.

Against this backdrop, Market Connections’ Federal Content Marketing Review shows there are myriad ways to make your content as accessible as possible for the federal audience.

Topics: thought leadership Marketing to the Government

What LinkedIn Native Video Ads Mean for Digital Marketers

 

If you’ve spent time keeping up with the latest digital, social media and mobile marketing trends over the past year, then you’re well aware that including video in your content marketing and digital channel strategy is no longer an option — it’s a must.

Topics: marketing social media content marketing

Merritt Group Wins Gold at the 2018 ADDY® Awards

 

Last week, our Creative Team descended upon Georgetown for the 58th Annual American Advertising Awards Gala (ADDY®s). This year’s gala took place at Gypsy Sally’s, an intimate live music venue, nestled under the Key Bridge in Washington, D.C. The venue proved to be a fitting environment for this year’s theme, “Resist the Expected.”

Topics: creative design

3 Myths About Reaching Federal Decision Makers

 

It’s easy to make assumptions based on the stereotype of a federal-decision maker. We have our preconceived notions of who they are, where they live and work and how we believe they seek out relevant content for their agencies.

However, it’s time to stop running marketing and awareness campaigns aimed at federal agencies using tired, old thinking. To that end, a Federal Content Marketing Review survey provides clarity and data about what’s really involved in reaching federal decision-makers effectively – and busts a few myths in the process:

Topics: thought leadership federal marketing