Merritt Group Blog

What Marketers Need to Know About Geofencing

 

It’s no secret that location-based technology is opening up a world of possibilities for marketers. In fact, GeoMarketing is one of the hottest terms in marketing right now — but what does it even  mean, and how can organizations use it to communicate with their customers and stakeholders?

Topics: thought leadership marketing

How to Make a Splash in the Federal Space Without Wading into Political Controversy

 

A challenge that we often run into in MG’s Government Practice is how to effectively sail the seas in this controversial political climate to help our clients to make a splash without rocking the boat. The seas are rough and it seems easier to just stay out of the water completely.

It’s understandable that some companies avoid policy talk altogether because they feel like it eliminates risk and therefore protects their brand. If you don’t touch controversy you’re better off, right?

Yes and no.

Topics: thought leadership government

What Google Chrome’s Ad-Blocking Technology Means for Marketers

 

Google Chrome, which owns 56 percent of global browser market share, rolled out its integrated ad-blocking technology last week. Google will be determining what ads it deems as “bad” by blocking display ads that automatically play sound, “pop” with countdowns and ads that stick to the top of your browser and follow you down the page. These ads don’t meet newly created standards set by the Coalition for Better Ads, a group of Internet companies, digital advertisers and publishers.

Topics: thought leadership marketing

You Have a Great Product, Now Craft a Great Story

The key to telling a successful product or service story is knowing what kind of audience you want to reach and then putting your solution into a relevant context for that audience. Often times, this means you must look beyond the technical details of your solution and explore the wider significance of why your industry peers will find this announcement relevant.

Topics: start ups startup branding marketing marketing messaging

When is the best time to hire a PR agency?

 

Hiring a public relations (PR) agency, especially for smaller and more nimble startups, can often be a substantial investment from a budgetary and resource perspective. While the measurement for the effectiveness of PR is clearly becoming more tangible as part of today’s digital and metrics-driven world, the decision to hire any external vendor may appear as a risk when the return on investment is unclear.

Topics: thought leadership

Q&A With a Merritt Group-er: Get to Know Sophia Xepoleas

 

 

What do you do at Merritt Group?

I’m an Account Executive for the Business Technology Group at Merritt Group. I support accounts by managing day-to-day initiatives and advising on media relations.

Topics: Corporate Culture

How To Make B2B Companies Look Sexy

 

Standing out in today’s market is tough. Below are a few key marketing creative and design tips you can follow to ensure that you are looking your best in the B2B world.

Topics: thought leadership creative branding

Why Media Tours Aren’t Dead - Yet

 

As a millennial in PR, there’s a tendency to listen to the stories from those who have been in the field for years with shock and wonder. Who puts together print clip reports? You faxed press releases to reporters?

Topics: thought leadership Healthcare government

Big Game Ads: Worth the Big Headache?

The word “ad” can often evoke a natural negative connotation. Consumers do not like being sold to and viewers do not like suffering through irrelevant commercials (especially in today’s on-demand, easy-skip environment). So why do we keep talking about advertisements around the biggest football event of the year?

Topics: thought leadership

2018: Will It Be The Rise or Fall of IoT?

 

This blog post was initially supposed to focus on IoT security trends. However, one thing became very clear as I began writing: the number one 2018 trend is IoT device hacking, and it’s already happening.

Topics: thought leadership IoT Security

The Best Podcast for Your Business? Merritt Group Weighs In

 

Young, hip, educated and tech-savvy — the average podcast listener, according to Edison Research, mirrors the demographic of a lot of Merritt Group’s staff and clients.

The medium has grown in popularity year over year, with more than one-third of the population tuned in to fill up their commute, enrich their quiet time at home or even boost their at-work learning. Plus, in podcasts’ most meta moment ever, “Freakonomics” revealed there is evidence that podcasts actually improve your brain activity.

Topics: thought leadership