Merritt Group Blog

How to Reach a Changing Federal Workforce

There’s no question the federal workforce is changing. The real question is, are you changing with it?

In marketing, the key is to reach your audience where they are instead of waiting for them to come to you. And based on the Federal Media and Marketing Study from Market Connections, reaching the federal workforce means finding new ways to engage agency employees outside of the office. From social media to radio ads, keep the two trends below in mind as you plan for your 2018 marketing efforts.

Topics: thought leadership

Spending on Paid Media? One Big Reason You Must Actively Protect Your Brand

According to the latest IAB Internet Advertising Revenue report, prepared by PricewaterhouseCoopers, the first quarter of 2017 saw the highest ever earnings for digital advertising in the U.S. — netting over $19.6 billion dollars. This amount was a 23 percent increase over the same period in 2016. Facebook alone saw $9.16 billion in ad revenue in the second quarter of 2017. Jeff Green, CEO of The Trade Desk, which is the leading demand-side platform, noted that “programmatic advertising is expected to grow 31 percent in 2017”.

With great power, however, comes great responsibility — and for this industry, that responsibility is fraud.

Topics: thought leadership

Preparing for the Next Hurricane Irma, or Harvey: How Analytics and Smart Cities Will Help

The United States has sustained 15 separate billion-dollar natural disasters in 2017, proving to be one of the costliest recovery years on record. How can cities make sure that going forward, their citizens remain safe and their odds of expensive disaster mitigation go down?

In the age of smart cities, the answer is data.

Topics: thought leadership

LinkedIn and MeetUp: Cut Through the Noise and Engage IoT Influencers

Selling into the exploding internet of things (IoT) market is far from shooting fish in a barrel. The number of vendors in the space that deliver “connected” solutions (or at least say they do) has grown exponentially over the past year, and the industry noise level is spiraling past 11. With conversations dominated today by major brands with big marketing dollars like Amazon, Google, Apple and IBM, how in the world are emerging companies and startups supposed to make their voices heard?

Topics: thought leadership

Q&A With Merritt Group-er: Get to Know Katherine Nanney

 

What do you do at Merritt Group?
I’m an account coordinator with the Business Technology Group.

Topics: Corporate Culture

5 Key Takeaways From The Washington Post’s Cybersecurity Summit

Earlier this month, Merritt Groupers Laura Asendio and Melanie Ford joined business executives, leading cybersecurity experts and privacy advocates at The Washington Post headquarters in Washington, D.C., for its Cybersecurity Summit.

Topics: thought leadership

MACRA Gives a Data-Driven Push to Quality Care

Health care cost versus quality is a contentious political topic these days, And historically, Medicare has received a lot of the attention when it comes to cost-benefit analysis. But some policy changes are not only transforming how this issue is accounted for — they’re creating a data-driven approach toward improving quality of care.

Topics: thought leadership

The Key to The Government Workforce Gap Lies With Millennials

 

The federal workforce is graying, as more than a third of federal employees will be eligible to retire by 2020. But major federal workforce gaps are already present across the board, and they may only get worse in the next three years.

Topics: thought leadership

The White House's 5 Keys for Purchasing Technology

“Are we building tomorrow’s legacy technology today?”

Those were the words of acting U.S. Chief Information Security Officer Grant Schneider during last week’s Digital Transformation Summit, hosted by FedScoop. I sat in on his presentation to hear about the White House’s view on cybersecurity — as the session was promoted — but I came away thinking much more about IT modernization.

Topics: thought leadership