Merritt Group Blog

Healthcare Media Audit: Are We Finally In “The Year of Telemedicine”?

Discussions about the benefits of telemedicine grow each year. The advisory firm Towers Watson estimates that telemedicine has the potential to deliver more than $6 billion a year in healthcare savings to U.S. companies, and hospitals, physicians, employers and patients are all realizing the increased efficiencies and improved patient satisfaction that follows implementing telehealth solutions. According to HIMSS, adoption of telemedicine technology reached more than 60 percent in 2016 with expectations for continued growth.

Topics: thought leadership Healthcare IoT

Healthcare Media Audit: IoT is Booming … with a Few Caveats

The internet of things has a multitude of applications in healthcare, ranging from the personalized data collection from smart sensors and wearables to enterprise solutions like connected peripherals and medical device integration. Its potential to improve organizations’ workflow productivity, reduce costs and increase collaboration, as well as improve patient monitoring and maintenance. Adoption seems all but inevitable for many: a recent study reported that 87 percent of healthcare facilities plan to have IoT technology in place by 2019. 

Topics: thought leadership Healthcare IoT

Healthcare Media Audit: Analytics Hits Its Stride

Compared to other industries, healthcare has been slower to adopt analytics -- but the buyer discussion is heating up. Changes in laws, regulations, and reimbursement mechanisms mean rapid transformation in healthcare delivery, and IDC analysts predict that 30 percent of providers will use cognitive analytics with patient data by 2018. With 2017 confirmed as the first performance year for MACRA, providers will almost certainly need to embrace new analytics tools to capture and report quality data. 

Topics: thought leadership content marketing Healthcare Telehealth Telemedicine

Media Analysis Reveals White Space for Technology Leaders

In our new Health IT Media Coverage and Digital Trends Report, we analyzed more than 200 business, technology and healthcare industry publications to see how four of the hottest trends in enterprise healthcare technology were being covered by media in 2016:

Topics: thought leadership content marketing Healthcare Telehealth Telemedicine

Introducing Merritt Group’s Health IT Media Coverage and Digital Trends Report

Healthcare technology is one of the fastest growing industries in the world. With the U.S. healthcare market predicted to reach $104.5 billion by 2020 and digital health deals totaling $4.2 billion in 2016 — double the amount of investment compared to just three years ago — the business opportunity for health IT companies is tremendous.

Topics: thought leadership content marketing Healthcare Telehealth Telemedicine