Merritt Group Blog

Marketers, Are You Ready to Take on Programmatic Advertising?

Anyone on the internet knows exactly where to scroll to find out how to “get rid of belly fat today” or get “one weird trick” to solve an inane problem — the bottom of their browser on almost any popular website. Far away from where the readers’ eyes and cursor typically spend any time, this is where programmatic advertising got its start. But for companies that think this digital ad buying method still is a bottom-of-the-barrel approach to get clicks, it’s time to think again.

Topics: content marketing thought leadership Marketing to the Government

FCMR 2017: The Hottest Trends in Federal Content Marketing Explained

Last week, Merritt Group and our event partner, research services company Market Connections, hosted the second Federal Content Marketing Research conference. The event reviewed trends in the B2G marketing space through the lens of a survey of government employers and contractors both inside the Beltway and around the country.

Topics: content marketing FCMR 2017 Marketing to the Government

Hitting Refresh to Continue Evolving With Our Clients

Technology is the tie that binds for our clients. And when that industry serves as your backbone, you have to challenge yourself to constantly evolve.

Machine Learning is Hot Right Now. Is Your Company in the Conversation?

It seems, machine learning, and its closely related cousins, artificial intelligence (AI), deep learning, predictive and prescriptive analytics and automation, is trending, big time. From Google’s DeepMind taking on and beating the world’s best Go player to Audi’s self-driving RS7 racing all comers, stories about machines encroaching on human tasks is all the rage. It makes for a great story too, because the promise of innovation juxtaposes well with the fear of human obsolescence. In fact, some of the most closely followed and riveting discussions at the 2016 Davos World Economic Forum focused on the state of AI and its impact on the future of work.

Topics: machine learning ai