Merritt Group Blog

Where to Catch MG California This Summer


Spring flew by at Merritt Group California, and we’ve got a full roster of events to keep us busy all summer long. Over the last two months we’ve strengthened our skills, met amazing new PR pros around the city and still managed to have lots of fun! Here’s a quick snapshot of what we’ve been up to:

Topics: InBalance California HR

How Search Data Can Rock Your IoT Marketing World

Take a look at the Google Trend data below and you will see there’s been a meteoric rise in public searches around “IoT” and “Internet of Things” since mid-2013. Given this, I thought I’d take a deeper look into the who, what and where of the opportunity. And, perhaps more importantly, how marketers like you in the IoT space can use data to funnel more (and stickier) website clicks and qualified leads in the door.

Topics: IoT