Merritt Group Blog

Remembering Patty Groce with Inaugural Award to Three Roots International

Caring. Welcoming. Warm. Vibrant. Smart. Funny. Full of life. These are just a few words and phrases that come to mind when remembering Patty Groce, former vice president of Human Relations here at Merritt Group. Patty served the agency for 10 years, bringing countless talented employees through the doors and caring for staff so well. She made a lasting impact on this agency and its culture of working hard, playing hard, and giving back, and is missed each and every day.

Topics: Merry Week of Giving InBalance Corporate Culture Philanthropy

A Record Year for Merritt Group’s Merry Week of Giving

You’ll find in plain sight within Merritt Group’s set of values, and evident at our offices, that we value helping others very highly. We recognize that not everyone is as fortunate as we are. So, each year, in the spirit of the holiday season, we come together as a group towards our mission of lending a hand, giving our time, and donating needed items to organizations in our communities during our annual Merry Week of Giving (MWoG).

Topics: Giving Back Merry Week of Giving InBalance

What Market Forces Are Shaping CSO Buying Decisions for 2016?

We hope  you’ve been enjoying our “Marketing to the CSO” blog series.  If you’re just joining us, you’ve picked a good place to start! This series has been a lot of fun for our Security Practice Group and is based on our 16+ years of working in the cybersecurity industry with dozens and dozens of vendors, conversations with actual CSOs and our aggregation of secondary industry research.  The latter is what we’re going to cover today.

Topics: Security CSO

Trying to Market to the CSO? You Better Understand Their Buyer Persona First

If you had a chance to read our last blog in our “Marketing to the CSO” series, we’d like to continue the journey of helping security marketers better understand and reach the CSO buyer.  This is a continual pain point we hear in many client discussions and one we’d like to help you solve.

Topics: content marketing Chief Security Officer Security