Merritt Group Blog

3 Great Health Apps for Summer

The summer months are finally upon us! With all the activity this time of year brings, it can be hard to put your health first, but lucky for you, technology is here to help. Whether you are a total tech novice or a full-blown guru, downloading an app that can help keep your health on track this summer is just a few taps away.

Topics: technology

What IoT Means For Government Agencies, Contractors, and Integrators

Internet of Things (IoT) has already begun to transform the way governments operate, but some agencies are further along than others.

A recent GovLoop survey of 800 public sector workers found that 49 percent had never heard of IoT, 15 percent weren't sure what it meant, and only a small percentage indicated that their organization or agency was actually exploring or currently using IoT. So there’s still some education that needs to take place, but the pockets of success are already rolling in.

The DoD has been leading the charge on innovative uses of sensors and connected devices to meet its mission, and state and local governments are embracing IoT technologies to create “smart cities.” Let’s take a look at how IoT is driving efficiencies and better decision-making across these two sectors and how companies can position themselves for success as IoT evolves.

Topics: IoT

How To Sell Your CEO on an IoT Marketing Strategy

Persuading upper management to take risks is a difficult task, no matter the state of the economy. Convincing your CEO to invest in and implement a marketing strategy around your Internet of Things (IoT) capabilities can be difficult, especially with the crowded market, uncertainty of IoT’s place in the future, and security concerns. Even smart CEOs might be reluctant to take the plunge. Here are some tips on getting buy-in from your CEO to put your marketing strategy in place.

Topics: IoT

5 Reasons Most IoT Marketing Strategies Fail

Marketing in today’s fast-paced, ever-changing world can be challenging, and not all strategies and campaigns are successful. This is especially true in the realm of Internet of Things (IoT) marketing, designed to sell connected products and solutions to a number of industries. The mistakes marketers make are similar to those in other areas of business, but because IoT is a growing trend (predicted by IDC to reach $7.1 trillion in 2020) that is new to the market and surrounded by a lot of hype, it might be even easier to make mistakes. Let’s take a look at the most common reasons IoT marketing strategies fail and how to avoid them.

Topics: IoT

Selling IoT Solutions to Energy Companies? Don’t Miss These Content Marketing Tips

If your company creates IoT solutions for utility and energy markets, you may find yourself in a quandary as to the best way to market your offerings. In most cases, big utilities are monopolies and don’t have a lot of pressure to innovate. They might have preferred vendors - typically large companies that offer generalized solutions - and are reluctant to take a chance on a small to mid-sized company that might be a better fit. Your job is to convince them of your value while answering their pain points with your products and services. What’s the best way to do that? You have to develop a robust and engaging communications strategy that will reach, and resonate with, energy companies.

Topics: IoT