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Month: August 2018

4 considerations when making federal media decisions

2021 was an unprecedented year in the government media landscape, and we’re forecasting the shifting momentum will continue in 2022. It’s only fair for a media landscape to match a rapidly changing environment in the federal government.  We’ve seen continued...

8 tips for media-friendly healthcare research reports

Two of the most important ingredients for a successful healthcare marketing and PR program stand on opposite ends of the spectrum — compelling human stories and high-quality data. As more healthtech and medtech companies look to contribute to the broader ecosystem of...

Shedding light on dark social for B2B marketers

As the use of analytics tools has grown with the evolution of the marketing tech stack, so has the hunger for data-driven marketing. Marketers are on a constant quest to prove the value of their efforts, and show direct connections to sales and revenue, especially...

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