Consumerization of IT has fostered a new era of domain-specific, easy to use, cloud-based applications that are replacing legacy, clunky software – from ERP to CRM – at lightning speed. As the same time, the buyer profile has changed dramatically, from IT to line of business. And, the conversation with line of business is very problem, solution and insights-driven, with more of a focus on the work that needs to be done, versus the persona of the ones doing the work itself.
Our practice grew up, in the trenches, with the new era of cloud application companies as our clients, who are building new types of business applications that range a series of functions from increasing productivity to connecting suppliers and buyers in the Cloud. For clients such as, OpenText, Verint, inContact, EpiServer, K2 Software, AtTask, Software AG, Elluminate and GXS, among others, we help them speak the language of business and reach those line of business executives and C-suite leaders in entirely new networks and channels.
Shahed developed deep knowledge of the technology market by serving in roles spanning both corporate and agency settings.