Merritt Group Market Expertise | Business Applications

Analytics & OperationsBusiness Applications

Consumerization of IT has fostered a new era of domain-specific, easy to use, cloud-based applications that are replacing legacy, clunky software – from ERP to CRM – at lightning speed. As the same time, the buyer profile has changed dramatically, from IT to line of business. And, the conversation with line of business is very problem, solution and insights-driven, with more of a focus on the work that needs to be done, versus the persona of the ones doing the work itself.

Our practice grew up, in the trenches, with the new era of cloud application companies as our clients, who are building new types of business applications that range a series of functions from increasing productivity to connecting suppliers and buyers in the Cloud. For clients such as, OpenText, Verint, inContact, EpiServer, K2 Software, AtTask, Software AG, Elluminate and GXS, among others, we help them speak the language of business and reach those line of business executives and C-suite leaders in entirely new networks and channels.


Brains of the Operation

Shahed Ahmed

Shahed developed deep knowledge of the technology market by serving in roles spanning both corporate and agency settings.

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Unisys Federal Brand Video

Merritt worked with Unisys to refresh their branding and messaging in the federal market. This video captures the essence of that work.


“We are very pleased with the exceptional quality of Merritt Group and the team’s daily levels of commitment to ensuring we have the most effective public relations strategy and outreach. In particular, I was pleased with the outstanding ‘take charge approach.’”

Mike O’Sullivan, DirectorTeradata Corporation


Setting Up Shop in America

Setting Up Shop in America

Merritt Group helped EPiServer raise awareness and sales by creating a robust strategic communications campaign that… Learn More »