Healthcare is one of the most dynamic industries today. It is the dawn of a new era – one that is patient-centric. The healthcare community is charged with providing better health outcomes at a lower cost. Providers, administrators, payers, technology companies and consumers all have a role in the future.
Healthcare is a highly regulated industry with complex information and disparate audiences. We stay on top of current trends such as the globalization of healthcare, healthcare reform, mHealth, the pharmaceutical cliff, cloud computing, HIE and ACOs to deliver timely, strategic campaigns that enable our clients to reach the audiences that matter most.
Merritt Group’s healthcare marketing and PR team supports clients working in public health, pharmaceuticals, medical devices, biotechnology, health information management and health and human services.
“As a new health plan in the market we were looking to establish greater awareness and visibility for Innovation Health amongst consumers and health plan decision-makers across Northern Virginia. Merritt Group helped us carve out a local voice with strategic media placements in publications that directly reach local residents, business leaders and health influencers.”
David Notari Innovation Health