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B2G Performance Marketing
Maximize demand and drive conversions through a wide range of B2G performance marketing solutions built around your needs. Our senior-level pros and deep domain experts work alongside your team to optimize your sales funnel and develop your pipeline while reducing cost-per-acquisition. From global tech companies to big systems integrators and beyond, we’re here to bridge the gap between storytelling and data-driven marketing in the government market.

Our B2G Performance Marketing Services

Messaging and positioning

We’ve spent decades helping big systems integrators and global tech companies thrive in the competitive B2G landscape. Make an impact with unique messaging and bold differentiation strategies.

Creative and design

We marry intuitive design with gorgeous creativity to support your B2G performance marketing needs. We infuse all campaigns, ads, assets, and deliverables with proven content and design to maximize engagement and conversions.

Data solutions

The B2G contracting and competitive ecosystem is always changing. That’s why we work hand-in-hand with your brand to develop smart audience profiles that target C-suite members, program leads, contracting officers, users, and other influencers.

Marketing technology consulting

We’ve worked with dozens of B2G tech brands and big systems integrators to integrate and implement cutting-edge MarTech platforms. Whether you’re looking to automate existing processes or take advantage of MarTech solutions like Hubspot, Marketo, Pardot, Salesforce, and Microsoft Dynamics, our experts are here to help.

Digital Media & Conversion Rate Optimization (CRO)

Given the unique nuances of the government market, B2G performance marketing requires a smart CRO strategy. We maximize every single campaign dollar across channels, digital, events, and thought leadership venues. We’ve spent decades developing proven account-based processes and contact-level prospecting by carefully evaluating data in real-time. We constantly test and score platform performance to ensure optimized pipelines and lead generation.

Content Creation and Website Personalization

Create engaging content, information architecture, and user experience to elevate your web presence, traffic, lead generation, and conversions. We work with B2G brands to create content and experiences across search, social, web, and mobile.

Website Design and Development

Take advantage of interactive web design and intuitive UI elements that bring life to your B2G messaging and solutions benefits. Our experts build stunning websites with built-in SEO best practices on leading CMS platforms.

Search Engine Optimization (SEO)

Your digital content, website, and campaigns need SEO baked in. We know the keyword strategies that resonate and can infuse these strategies across all of your B2G marketing to increase visibility, boost search rankings, and generate qualified leads.

Your market, our mission.

We’ve made a name in the B2G marketplace for our performance-driven marketing solutions. Our deep domain experts, combined with talented creatives and senior-level strategists, are here to bring tried and tested solutions, campaigns, and results.

Why Merritt Group

As an award-winning and nationally-recognized agency that specializes in B2G performance marketing, our team bleeds data. We use these metrics to inform every campaign, piece of content, ad, and web design. We target decision-makers and leaders in the B2G ecosystem to ensure that your efforts reach the right audience at the right time.

Our work.

Want to see how Merritt Group can help you?
Check out some of our B2G performance marketing successes and discover how our experts can elevate your marketing efforts and supercharge your campaigns to maximize conversions today.


Matt Donovan

Senior Vice President    |Tom Rice's Linkedin

Ask Matt about

  • Emerging Tech
  • Government Procurement Cycle
  • Federal, State and Local Trends
  • Policy Drivers

Contact Matt

What are you waiting for? Request a proposal. We’ll share our ideas on how to grow your business.