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B2G Creative Services

Build memorable brand experiences, shape brand perceptions, and create immersive customer engagement with public sector buyers at every touchpoint. Our B2G creative services help big system integrators and global tech organizations thrive in the government ecosystem through engaging storytelling and design tailored to your government clients.

Our B2G creative services

Interactive design

Unlock interactive U/X design and intuitive creative solutions hand-crafted for the B2G landscape. From stunning web and mobile design to optimizing the user flow, we can help.


Whether it’s supercharging existing branding efforts, expanding brand awareness, or even a complete rebrand — our expert creatives can infuse storytelling and differentiate your brand from the rest.

Ad creative and design

Partner with our talented designers and performance marketing specialists for a wide range of B2G creatives built for the market. We build our ad creative around your government audience to maximize conversions.

Sales content and enablement

Are you looking to make a splash at trade shows, pitch meetings, and events? We can elevate existing presentations or build content from the ground up, arming your sales teams with high-quality content that supports their goals and speaks to your customer’s mission.

Marketing collateral and production design

We work with B2G tech companies and big system integrators to align creative with other marketing and sales initiatives. Whether it’s websites and tradeshow booths, or digital content and deliverables, Merritt Group is here to help with engaging B2G marketing collateral and production design.

Your market, our mission  

We’ve worked for decades, helping companies that sell to the government thrive through our trusted creative services. Our deep domain experts have the skills and experience needed to upgrade existing creative projects or build out brand new strategies, differentiation processes, and tactics to supercharge your marketing and sales.

Why Merritt Group?

As a nationally recognized and award-winning agency dedicated to serving B2G clients, we’ve won countless awards for our creative services. From intuitive designs to engaging creative strategies, our team builds campaigns and deliverables that target decision-makers, C-suite members, and influencers alike throughout the government sector.

Our creative teams and senior-level strategists work as a part of your brand, crafting data-driven solutions, collateral, and content that succeeds. Contact our team today and explore how Merritt Group can help.

Our work.

Want to see how our talented B2G creatives can help? Take a look at some of our work and discover how we can support you today


Matt Donovan

Senior Vice President    |Tom Rice's Linkedin

Ask Matt about

  • Emerging Tech
  • Government Procurement Cycle
  • Federal, State and Local Trends
  • Policy Drivers

Contact Matt

What are you waiting for? Request a proposal. We’ll share our ideas on how to grow your business.