Services

Marketing & PR agency Dallas

Everything’s bigger in Texas, and when it comes to Dallas marketing & PR, we know how to boldly position your company to stand out from the crowd. The DFW Metroplex is a hotbed of innovation and we know how to shine a light on local leaders and up-and-comers national players for maximum results. Harness powerful digital marketing tools, talented creatives, senior-level content marketing experts and PR teams, leveraging a new era of influencers that extends beyond mainstream media to exceed your goals. We align your marketing and PR initiatives through decades of deep domain expertise and DFW metroplex familiarity for maximum efficacy.

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Dallas marketing & PR solutions

Messaging & positioning

We help clients define narratives, differentiate brands, and cut through overcrowded markets. Our team helps your company build fresh messaging and develop crucial strategies for putting your brand in the right position at the right time.

Media & Analyst relations

We’ve built lasting relationships with local media networks through unmatched market familiarity of the local environment. Over the years, we’ve developed a deep understanding of Dallas’ unique market dynamics and cultural nuances to build tailored media solutions for your brand. Our media experts help your brand develop lasting relationships with key journalists and media influencers, matching your messaging with the right audiences, at the right time. We also provide hands-on media training and message development, story idea generation, and editorial calendar creation and everything you need to achieve success at speaking engagements and events.

Media training

Our Dallas-based media professionals offer interactive training sessions to help prepare business leaders for interviews and public speaking opportunities. From learning how reporters think and what makes for quotable interactions to perfecting your narrative, we can help.

Content marketing

We develop a diverse range of content initiatives to engage target audiences and guide them through the buyer’s journey. From press releases and bylines to eBooks, webinar scripts, videos, and beyond, our content specialists know your markets — and how to reach them.

Paid media

Take full control of your media spend with hyper-targeted digital campaigns. Our digital strategists have extensive experience across LinkedIn, Facebook, Twitter, Google Ads, Bing, Quora and even Reddit. Our data-first approach ensures that your paid media efforts hit the right audience at the right time.

Social Media Marketing

We help your Dallas brand take full advantage of your social media opportunities with engaging campaigns built for your market. From ideation and strategy creation to choosing the right platforms and executing campaigns, our social media experts are here to help.

Search Engine Optimization (SEO)

Online search is the most powerful digital marketing tool for organic traffic. We help infuse your PR and marketing content with the latest SEO tactics to boost search rankings locally in Dallas or nationwide to better position your brand on the world’s most popular search engines

Website Design + Development

We combine natural UX elements with beautiful web design to craft a seamless online experience for potential customers. Whether you’re looking to restructure your website architecture, start from scratch, boost performance, or optimize your site for search, we can transform your site to perform.

Industries We Serve

Emerging tech

We guide startups in the emerging technology ecosystem to navigate an ever-changing landscape with differentiation tactics and go-to-market strategies for rapid growth.

Cybersecurity

We work with B2B cybersecurity companies to build and define narratives, differentiate storytelling, and leverage key influencer relationships for maximum success.

Healthcare

We work with transformative healthcare IT organizations to help bring innovations to market through award-winning PR and digital marketing solutions.

Government

Ensuring that global tech companies and systems integrators build awareness, define their brand, and create demand through strategic campaigns for government buyers.

Why choose Merritt group as your Dallas marketing & PR agency?

Our Dallas team is embedded in the business community, including a leadership role with American Marketing Association DFW. We know the local market, what makes business leaders tick, and how to make a big impact in the Big D. Our unrivaled deep domain expertise coupled with talented professionals allows us to master the increasingly digital and data-driven landscape.

Our senior team of experts works with your brand to traverse this terrain, expand reach, engage crucial influencers, and convert buyers for maximum ROI.

POC

Melissa Chadwick

Senior Vice President of Content

Ask Melissa, Merritt Group’s Dallas-based executive, about:

Brand awareness and growth marketing for DFW tech businesses
Integrated marketing programs
Content strategies/content development
Digital marketing strategies

Capturing 500 leads from a Single Premium asset

Avizia needed to raise its brand awareness as a leading telehealth provider and accelerate its sales growth. Our work drove a 57 percent increase in organic website traffic in 90 days, a 36 percent landing page conversion and hundreds of qualified leads.

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Case Studies

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